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Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
