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Starting August 24th, 2026, Google will update Merchant Center performance reports to enhance clarity and consistency across Google platforms. This update aims to unify reporting definitions between Merchant Center, Google Ads, and YouTube, providing a more comprehensive view of product performance. Key changes include
Google is currently testing a new format for sponsored search results that adds more information to the sponsored section. The test displays a list of advertisers alongside their favicons. For related developments, see the earlier article about Google Ads testing grouped favicons next to sponsored labels published last
Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and Automatically Created Assets to AI Max starting on September 1, 2026. Read the official help page to learn more: Migrate Campaign-level Broad Match and Automatically Created Assets to AI Max. The post Migrate Cam
Bing is currently testing See more and Visit site buttons for sponsored search results. This trial aims to enhance user interaction with advertisements, allowing for more straightforward navigation to retailer websites. Also notice that the Sponsored label differs between the two versions. It appears bold in one ad and
A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in verifying and improving the quality of their campaign data imports. This report aids in assessing non-Google campaign data and imported campaign data, such as Microsoft Advertising, enabling users to identify
Googleβs AI Mode ads are now displaying non-clickable sitelinks. This change impacts how sitelinks function within the ads, which may affect visibility and interaction for users. This update was flagged by Sachin Patel. The post Non-Clickable Sitelinks in AI Mode appeared on PPC News Feed.
Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. It is scheduled to begin in Q3 2026. Google announced this change across multiple help documents, indicating that new Search campaigns for Travel will be automatically created, replicating the closest equivalent settings fro
Google Ads is currently offering advertisers a chance to receive up to $1,500 in ad credit when they create their first Demand Gen campaign, subsidizing advertising efforts. This promotional offer includes entering a promo code and setting up the campaign to qualify for the credit. This update was reported by Thomas Ec
Bia Camargo has raised concerns over direct communications from Google Ads to clients. One of her clients received an email stating, "Our diagnostic system identified an efficiency drop..." and that adjustments could be made in a five-minute technical review without increasing spending. This unilateral outreach suggest
In August 2026, Google will update the Political Content policy for New Zealand to include details about supported language requirements for Google Ads and DV360. Election ads and ads from official government bodies will now be allowed in supported languages, provided they contain MΔori words or phrases that are contex
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
