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Google AI Mode is now showing three ads at the bottom of results instead of the usual two. This change offers more ad space for advertisers. This update was shared by Sachin Patel. The post Google AI Mode Spotted Showing Three Ads Instead of Two appeared on PPC News Feed.
The UCP integration hub is now live in Google Merchant Center for US merchants. It sits under Settings > UCP integration and opens with "Start selling across AI surfaces by implementing Universal Commerce Protocol." Until now, the hub was only described in a Merchant Center help page spotted earlier this month, which s
Google is testing different ways of displaying website identifiers in ads within AI Mode on mobile. Some ads show the advertiser's website name, while others display the website URL instead. Both formats have also been spotted appearing together within the same AI Mode experience. It's unclear which format is newer or
Google is testing two new ad designs in AI Mode, changing how sponsored results appear at the bottom of AI-generated responses. The tests introduce two different layouts. In the first version, ads appear on a white background with a thin grey border, replacing the previous grey background. The second version removes th
Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and agencies managing accounts at scale. Conversion value rules can now be managed in bulk via the Bulk API, allowing adjustments to conversion values based on conditions like location, device, or audience. Addi
Google Merchant Center has introduced the store address [store_address] attribute, which is now required for each product submission for Local inventory ads and Local free listings. This attribute ensures that products are properly associated with a physical store location. Designed to standardize data input, the store
Bing has made two small design changes to sponsored ads in search results. The sitelink buttons below the ad text keep the same shape and rounded corners, but they now have a darker gray border instead of the very light gray one, so they stand out more. The second change is the CTA button next to the ad (for example "G
A new sitelink layout has been spotted in Google Search ads, displaying sitelink headlines and their descriptions on the same line, rather than placing descriptions below each headline. As shown in a ChatGPT sponsored result, the sitelinks appear in separate horizontal rows, with the headline on the left, a description
Microsoft Advertising's Gambling and Games policy has been updated to prohibit online casino and sports betting advertisements in Brazil. This change aligns with the September presidential declaration that restricts such advertising activities. Advertisers targeting Brazil will need to comply with this updated policy.
Microsoft Bing is testing the removal of favicons from its search result snippets. This change results in a less graphical look for the results page. This update was shared by Khushal Bherwani. The post Bing Tests Removing Favicons From Search Snippets appeared on PPC News Feed.
Google has updated its Prediction markets policy in the United States. Starting October 7, 2026, the advertising of prediction markets contracts and related products in Connecticut is prohibited. This policy update specifically targets ads within the prediction market sector, disallowing them from being served in Conne
Google Ads has updated its campaign creation interface once again. In March, the AI-guided campaign creation experience was spotted for the first time, with the manual setup option displayed directly below it. Now, the free-text input box takes center stage, while the manual setup option has been moved to a less promin
