Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Your daily PPC & SEO briefing — AI-summarized and delivered to your inbox every morning at 10 AM IST.
Run it now
Fetches all feeds and emails any new articles to your inbox.
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns. The post Microsoft Advertising Rolls Out AI Max Globally appeared first on Search Engine Journal.
Google's generative UI, which builds custom visual layouts and interactive tools, has started reaching AI Overviews after launching in AI Mode last year. The post Google Expands Generative UI Beyond AI Mode Into AI Overviews appeared first on Search Engine Journal.
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.

Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.

A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.

Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.

Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.

AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.

Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.

From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives.

Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms. Spam Algorithms And Updates There are many kinds of search spam, and Google’s systems handle them with differe