📰 News & UpdatesGoogle explains what advertisers should expect from Smart Bidding changes
Search Engine Land · 6 Aug, 09:44 pm✅ emailed
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
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890📰 News & UpdatesThe demand capture trap that’s making search more expensiveSearch Engine Land · 6 Aug, 07:30 pm✅ emailed
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
📰 News & UpdatesWordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
Search Engine Journal — News · 6 Aug, 06:40 pm✅ emailed
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.
📰 News & UpdatesHow to spot an emerging category in search dataSearch Engine Land · 6 Aug, 06:30 pm
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
📰 News & UpdatesHow SEO and PPC build trust across search: Case studySearch Engine Land · 6 Aug, 05:30 pm
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
📰 News & UpdatesGoogle leadership changes with Jeff Dean out, Demis Hassabis role change and moreSearch Engine Land · 6 Aug, 03:35 pm
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
📰 News & UpdatesGoogle Chief Scientist Who Helped Build Modern Search And AI Steps Away via @sejournal, @martinibusterSearch Engine Journal — News · 6 Aug, 03:46 am✅ emailed
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist. The post Google Chief Scientist Who Helped Build Modern Search And AI Steps Away appeared first on Search Engine Journal.
📰 News & UpdatesMicrosoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates via @sejournal, @brookeosmundsonSearch Engine Journal — News · 5 Aug, 10:30 pm✅ emailed
Microsoft Advertising expands AI Visibility, Performance Max testing, and Ad Preview Hub with new reporting, experimentation, and creative review capabilities. The post Microsoft Advertising Adds AI Visibility Insights, PMax Testing, And Creative Preview Updates appeared first on Search Engine Journal.
📰 News & UpdatesMicrosoft Advertising adds excluded content terms for Audience AdsSearch Engine Land · 5 Aug, 08:50 pm✅ emailed
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
📰 News & Updates10 SEO use cases for auditing your accessibility tree for AI searchSearch Engine Land · 5 Aug, 08:30 pm✅ emailed
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
📰 News & UpdatesDoes topical focus make your brand more visible?Search Engine Land · 5 Aug, 08:30 pm✅ emailed
New research reveals why AI cites brands across many topics but recommends them only where they've built repeat topical authority.
📰 News & UpdatesGoogle tightens Ads policy for government document providersSearch Engine Land · 5 Aug, 08:26 pm✅ emailed
Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.
