Marketing Digest

Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.

Search Engine Land · 23 Jun, 05:32 pm

A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search. The post AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 03:41 pm✅ emailed

Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO. The post Google Cautions Against Markdown Versions Of Websites For AI SEO appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 03:34 pm✅ emailed

Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week. The post Google Loses Two Top AI Researchers To OpenAI & Anthropic appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 05:22 am✅ emailed

Google, Shopify, and browser makers are backing new PACT protocol "on Cloudflare's network" for gatekeeping AI agents. The post Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 04:44 am✅ emailed

About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it. The post AI Chatbot Use Hits 49%, But Skepticism Stays High appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 04:20 am✅ emailed

Google's new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics. The post Google Says SEO Tools Lack Access To Its Internal Metrics appeared first on Search Engine Journal.

Search Engine Journal — News · 23 Jun, 01:28 am✅ emailed

Google's upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.

Search Engine Land · 22 Jun, 09:04 pm✅ emailed

Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.

Search Engine Land · 22 Jun, 08:30 pm✅ emailed

Reddit's new features aim to help advertisers build more relevant campaigns using insights drawn directly from user discussions.

Search Engine Land · 22 Jun, 08:04 pm✅ emailed

Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.

Search Engine Land · 22 Jun, 07:30 pm✅ emailed

Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.

Search Engine Land · 22 Jun, 06:30 pm✅ emailed