Marketing Digest

Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.

Search Engine Land · 11 Aug, 05:30 pm

WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.

Search Engine Journal — News · 11 Aug, 02:33 pm✅ emailed

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.

Search Engine Land · 11 Aug, 06:06 am✅ emailed

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.

Search Engine Land · 11 Aug, 03:51 am✅ emailed

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

Search Engine Land · 10 Aug, 09:21 pm✅ emailed

ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.

Search Engine Land · 10 Aug, 09:09 pm✅ emailed

The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.

Search Engine Land · 10 Aug, 08:30 pm✅ emailed

Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.

Search Engine Land · 10 Aug, 08:13 pm

Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.

Search Engine Journal — News · 10 Aug, 08:00 pm✅ emailed

High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.

Search Engine Land · 10 Aug, 07:30 pm

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.

Search Engine Journal — News · 10 Aug, 06:36 pm✅ emailed

ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.

Search Engine Land · 10 Aug, 06:30 pm