📰 News & UpdatesGoogle Ads rolls out video campaign groups globally
Search Engine Land · 22 Jul, 10:11 pm✅ emailed
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.
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890📰 News & UpdatesHow semantics and topical authority improve local SEOSearch Engine Land · 22 Jul, 08:30 pm✅ emailed
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
📰 News & UpdatesDoes topical authority matter in AI search?Search Engine Land · 22 Jul, 07:30 pm✅ emailed
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
📰 News & UpdatesThe data-backed case for publishing less contentSearch Engine Land · 22 Jul, 06:30 pm✅ emailed
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
📰 News & UpdatesThe 4-step health check for your target ROAS and CPASearch Engine Land · 22 Jul, 05:30 pm
Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.
📰 News & UpdatesYour DAM solved the library problem. The activation problem is next. by ImageKitSearch Engine Land · 22 Jul, 04:30 pm
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
📰 News & UpdatesAnthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
Search Engine Journal — News · 22 Jul, 02:31 pm✅ emailed
Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too. The post Anthropic’s Claude Can Now Watch A Video And Learn Your Job appeared first on Search Engine Journal.
📰 News & UpdatesCourt Dismisses Google’s DMCA Claims Against SerpApi via @sejournal, @MattGSouthernSearch Engine Journal — News · 22 Jul, 05:49 am✅ emailed
A federal court dismissed Google's DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own. The post Court Dismisses Google’s DMCA Claims Against SerpApi appeared first on Search Engine Journal.
📰 News & UpdatesChatGPT topic ownership is rare, and SEO alone doesn’t explain itSearch Engine Land · 21 Jul, 11:50 pm✅ emailed
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
📰 News & UpdatesGoogle Ads adds missed growth estimates to the Recommendations tabSearch Engine Land · 21 Jul, 11:29 pm✅ emailed
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
📰 News & UpdatesGoogle Ads simplifies GA4 setup with bulk account linkingSearch Engine Land · 21 Jul, 11:08 pm✅ emailed
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
📰 News & Updates3.5 Flash-Lite rolling out in Google SearchSearch Engine Land · 21 Jul, 08:59 pm✅ emailed
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
