📰 News & UpdatesHow to build curiosity into high-performing social ads
Search Engine Land · 21 Jul, 08:43 pm✅ emailed
A strong hook only gets you so far. Learn how open loops, storytelling, and gradual reveals can keep viewers watching.
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890📰 News & UpdatesThe new SEO rules for bloggers in 2026: Why clarity matters in AI searchSearch Engine Land · 21 Jul, 07:30 pm
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
📰 News & UpdatesSchema for AI search: How to identify and prioritize entity gapsSearch Engine Land · 21 Jul, 06:30 pm
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
📰 News & UpdatesHow category framing changes which brands AI recommendsSearch Engine Land · 21 Jul, 05:30 pm
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
📰 News & UpdatesWhy your match rate is the most important number you’re not tracking by Rokt mParticleSearch Engine Land · 21 Jul, 04:30 pm
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
📰 News & UpdatesGoogle’s Liz Reid Discusses Persistent Autonomous Search via @sejournal, @martinibuster
Search Engine Journal — News · 21 Jul, 04:10 pm✅ emailed
Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers. The post Google’s Liz Reid Discusses Persistent Autonomous Search appeared first on Search Engine Journal.
📰 News & UpdatesGoogle AI Mode Shows Ads On 1 In 3 Commercial Keywords via @sejournal, @MattGSouthernSearch Engine Journal — News · 21 Jul, 12:30 pm✅ emailed
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources. The post Google AI Mode Shows Ads On 1 In 3 Commercial Keywords appeared first on Search Engine Journal.
📰 News & UpdatesGoogle Is AI Mode’s No. 2 Cited Domain, Data Shows via @sejournal, @MattGSouthernSearch Engine Journal — News · 21 Jul, 04:56 am✅ emailed
New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards. The post Google Is AI Mode’s No. 2 Cited Domain, Data Shows appeared first on Search Engine Journal.
📰 News & UpdatesGoogle confirms Local Inventory Ads will be enabled by defaultSearch Engine Land · 21 Jul, 03:03 am✅ emailed
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
📰 News & UpdatesGoogle drops $50K ad spend requirement for Lead Form assetsSearch Engine Land · 21 Jul, 02:19 am✅ emailed
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
📰 News & UpdatesGoogle Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthernSearch Engine Journal — News · 20 Jul, 11:42 pm✅ emailed
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots. The post Google Must Share Anonymized Search Data With Rivals appeared first on Search Engine Journal.
📰 News & UpdatesHow to report PPC performance without lying to yourself (or your boss)Search Engine Land · 20 Jul, 08:30 pm✅ emailed
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
