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The Microsoft Advertising API's GetEditorialReasonsByIds service now supports ImageAsset and TextAsset types along with the existing Ad and Keyword entities. This change allows advertisers to programmatically retrieve disapproval reasons for these assets, improving workflows for handling Responsive Search Ads (RSA) and
Google Merchant Center has enhanced its product data specifications by adding detailed formatting guidelines for its newer conversational attributes. These updates provide clarity with technical names and file-format examples, enabling more precise data submissions. A TSV template for these attributes has also been pub
Google has updated its help page to specify ad review times for different campaign types. Most reviews are completed within one business day, but standard reviews for Demand Gen and Discovery campaigns now take 3-5 business days, with complex formats potentially requiring up to 7 days. Advertisers are advised to avoid
Renaming a Microsoft Merchant Center store no longer disrupts Shopping ads. When a store name is updated, the new name goes Under review while ads continue displaying the previously approved name. If the new name is rejected, the original store name remains active, and the rejection reason is shown in Store Issues. Thi
Microsoft Advertising has expanded its Customer Match partner list, now including several new customer data platforms (CDPs). This expansion effectively doubles the number of available partners to 20, giving advertisers more options for syncing customer data. Among the additions are Adobe Real Time CDP, Amperity, and E
Starting on August 17, 2026, Google began rolling out its rewrite of Target CPA and Target ROAS for budget limited campaigns. The rollout was completed on August 27, 2026. Advertisers are now seeing campaigns trend towards their original targets if left unadjusted. The updated Google Ads help page indicates the complet
Microsoft Advertising has introduced a dedicated help page outlining transparency rules for AI-generated and synthetic content. Advertisers are now required to disclose AI use in ads, preserve metadata, and avoid deepfakes, ensuring consumer trust. Read the official announcement spotted by Hana Kobzová here: AI-generat
Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they have been spent. David Melamed reported on LinkedIn that he encountered this issue twice recently. The credits, once spent, were invalidated, leaving advertisers unexpectedly covering costs they thought were su
Google is testing Google Messages as a new option for Message assets in sponsored search results. Google Messages joins the existing messaging options available to advertisers, including WhatsApp, Messenger, Zalo, SMS Messages, and Line. The addition gives advertisers another way to let potential customers start a conv
A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console. This update automates Basic Access applications for developers who have completed brand verification. Among the key changes, developers can now sign up directly in the Google Cloud Console without needing a Google
Merchants can now enhance their product listings in Google Merchant Center with video content. This update allows the upload of videos directly at the product level, providing an opportunity to showcase products beyond static images. The supported video specifications include flexible aspect ratios of 9:16, 16:9, or 1:
A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts. This update aims to enhance visibility for promotional deals, highlighting how much time is left before an offer expires. Advertisers will find the "X days left" annotation displayed in the shopping ad, creating a sens
