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In Google's new Digital Markets Act (DMA) booking search widgets, the prices shown are customized based on factors like the device type. The specific factors used beyond 'device type' remain unclear but might include location and language. This customization is limited to the EU where the DMA is enforced. The update, s
Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights, rather than just the final summaries. The glitch exposed behind-the-scenes parameters like click changes for 20 products and decision rules for highlighting top items. Users saw instructions such as "thinking" and
Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers. This change aims to provide a cleaner account experience with tasks popping up in one convenient location. For example, a task like "Apply for free desktop software certification" appeared in a hair and beauty
Advertisers using Google Merchant Center's automatic imports can now add supplemental feeds, a feature previously unseen by some experts. This option enhances data feed management by allowing more flexibility in product data provided. Previously, supplemental feeds could only be applied to primary product feeds added u
Google Shopping Ads data reveals a "reverse crocodile effect" following the launch of AI Overviews in Google Search. As reported by Mike Ryan, Shopping Ads have shown a decline in impressions while click-through rates have increased, based on data comprising 175 billion impressions. From mid-2025 to mid-2026, median Sh
Google Ads will update its Gambling and games policy specifically for Croatia, effective October 7, 2026. The updated policy will disallow promotion of online gambling-promoting content targeting Croatia. All existing certifications for advertisers of such content will be revoked, and new applications will not be accep
Google is testing the addition of "sold last week" badges in Shopping ads, which provide a count of how many products were sold in the last week. This feature appears in Google Shopping ads alongside other product details. The feature aims to strengthen social proof by displaying popularity metrics like "200+ sold last
Bing's new update integrates shopping ads into the results displayed by Bing Copilot. This enhancement allows users to see ads directly within their Copilot results, bridging the gap between search assistance, seeing specific products and advertising. Advertisers can expect increased visibility for their products throu
Google Ads has introduced a new AI-powered feature for dashboard creation, allowing users to simply describe their desired dashboard, and Google AI will help build it. Advertisers can use this functionality to easily summarize account performance, analyze conversion trends, and review Search campaign health. This capab
Google is integrating Store Sales into the Data Manager in Google Ads, facilitating easier import of in-store transaction data for eligible advertisers. This feature allows advertisers to connect existing sales data, such as from a CRM or Google Sheets, directly within their Google Ads account. Store Sales measurement
Google has updated the Location asset requirements in June and September 2026 to improve terminology and enhance readability. The changes aim to provide advertisers with clearer information about managing location assets without altering policy enforcement. This update also includes new troubleshooting steps tailored f
Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. The subtle enhancement to link display prioritizes secure connections and was observed by Sachin Patel who shared it on X. The post Bing Tests Bolded HTTPS URLs in Snippets appeared on PPC News Feed.
