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Google is rolling out Promotion Mode in Google Ads, first announced in September 2025 for total budgets and now expanded to daily budgets. Still in beta, the feature is available for Search and Performance Max campaigns and is designed for temporary events such as flash sales. Advertisers can schedule ROAS tolerance ch
Google Ads is testing a new feature called Product Value Optimization in beta. This allows advertisers to adjust the value of specific products, feeding those values directly into automated bidding strategies. Advertisers can create product-level value adjustments and use product attributes to define which products are
A new segment labeled "Loyalty program members" has been identified within Google Ads reporting. This segment allows advertisers to analyze performance by targeting users in loyalty programs based on your first-party data. This update was spotted by Arpan Banerjee. The post “Loyalty Program Members” Segment Spotted in
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through better data integration and analysis. Data Manager is now directly integrated with Google Analytics and DV360, enabling advertisers to manage their first-party data more effectively. Enhanced conversions have been
Google is now inserting "Related searches based on your browsing" into the sponsored results section. This change could alter user behavior, as users may refine their searches and generate additional ad impressions without clicking. This update was shared by Anthony Higman. The post Google Tests “Related Searches Based
Google Ads now displays search history for custom search terms, enhancing advertiser insights into specific queries. Advertisers can now access a detailed record of search terms used, providing a clearer understanding of consumer behavior aligned with their ad campaigns. This update was first shared by Arpan Banerjee.
Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions. Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Details” report is also
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization changes. Previously, broad keywords were treated as exact match under certain settings. The new guidance specifies that disabling the broad match setting or migrating to AI Max means broad keywords won't be prior
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India, and New Zealand, alongside the USA. This expansion allows advertisers to evaluate their brand's performance for conversational queries with a shopping intent across Google's AI ecosystem. The insights help unde
Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing all assets directly, these extra assets may now be collapsed behind a +2 indicator, maintaining a more compact initial ad layout. The +2 indicator is positioned next to a callout-style asset at the bottom of th
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup. Advertisers can choose a source campaign as a template, allowing for modifications befor
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to multiple tests confirmed by Anthony Higman on LinkedIn. Ginny Marvin, Google’s Ads Liaison, confirmed that exact and phrase match keywords in regular Search campaigns are eligible to serve text ads in AI Mode. Howe
