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Google Hotel Ads now feature a new "DEAL" badge. This badge automatically appears when a hotel offers a discount of 15% or more, while a "GREAT DEAL" label signals discounts of at least 25%. This update was spotted by Thomas Eccel. The post “Deal” Badge Spotted Live in Google Hotel Ads appeared on PPC News Feed.
Google Ads is now displaying an "Audiences" tag under video assets, enabling advertisers to directly associate specific audience segments with their video content. This feature appears within the Asset Library when selecting YouTube videos for ad campaigns. The tag facilitates easier identification of audience groups d
Starting on October 30, 2026, Google will update its personalized advertising policy for YouTube inventory. This change will allow for alcohol advertising where locally permitted, reflecting growing customer interest and improved data protection measures. Personalized ads for alcohol will include alcohol-related produc
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows advertisers to automatically import generated assets from Asset Studio into their asset groups. This update was observed by Barry Schwartz. The post Performance Max Can Now Pre-Fill Asset Groups appeared on P
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers worldwide. Initially announced at GML earlier this year, this solution supports geo-based incrementality experiments that integrate directly with Marketing Mix Models (MMM). Meridian GeoX offers a privacy-durable
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new aspects such as search prioritization, campaign controls, and budget recommendations. The revised documentation provides a clearer understanding of key elements like Search and Performance Max prioritization, d
Google is now testing a new "What customers love" section in Search ads on desktops, a feature previously spotted on mobile devices. This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads. These summaries are clearly labeled
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This expansion is reflected in the updated PMax help documents in the Google Ads help center. Waze Ads, which were previously limited to the United States for store goal campaigns bidding on Store Visits, Store Sales,
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment allows exact and phrase match keywords to serve text ads, but only where there is direct user intent. The AI Mode, distinct from AI Max and Performance Max, captures simpler intentions as opposed to the compl
Google Ads API v22 will sunset on October 7, 2026. As of this date, all requests made through v22 will fail, requiring advertisers to migrate to a newer version to maintain API access. Recent usage of the API methods and services can be checked via Google Cloud Console. Read the official announcement here: Google Ads A
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers should be aware of for the holiday season. The guide emphasizes the impact of AI on shopping habits, noting that 76% of U.S. shoppers plan to use AI for their holiday purchases. Another highlighted trend is the
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance view of what previous customers appreciate about a product or service directly in the search ad itself, showing a 'What customers love' section followed by testimonial text. Last month, a similar test was spo
