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Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see an "Apply target" button, enabling the reintroduction of these targets based on historical data. While the feature offers convenience, advertisers should carefully review if these recommended targets align w
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in July. Advertisers can now choose between a Standard campaign group and the newly introduced Video campaign group, currently marked as Beta. The Video campaign group supports both Video and Demand Gen campaigns
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across changing targets over time. These metrics are now included in the Campaign overview, Campaign grid, and within portfolio bid strategies. Advertisers can use these metrics to better analyze how their automated bid
Google has revised its Developer Policies, previously called the Google Ads API Policy, aimed at enhancing security for developer integrations. Developers are advised to review these changes to ensure compliance. The Ads API Compliance team is currently reviewing existing integrations and will directly communicate nece
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft Audience Network. The update significantly expands the list of prohibited categories and introduces new requirements for non-endemic campaigns. The new guidelines prohibit ads in categories like credit cards in the US, crypto,
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer Match. The integration can help advertisers streamline how first party customer data moves between Klaviyo and Google Ads, reducing the need for manual data uploads. Read the official help page found by Hana Kobzová here: Data
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions metrics. Previously, reports only displayed engagement metrics like impressions and clicks. This update allows advertisers to see which specific products drive app installs and spend. The change removes the previous
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement for account linking. Advertisers managing multiple accounts will need to provide two identifiers instead of one, ensuring safer linking. For Manager account linking (CID), advertisers must include both a Manager Account Number and
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: a shopping carousel with products a single product unit This development underscores Google's effort to integrate more ad formats into AI Mode, potentially increasing click and revenue opportunities. This update was shared
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly. This change means the setup pages for these CDNs no longer carry the 'beta' label, offering a stable alternative for measurement setup alongside Cloudflare. Previously, setup instructions for both Akamai and Fastly included beta no
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab. These metrics estimate the number of unique viewers, including co-viewers on connected TVs, using a consistent cross-device methodology with YouTube Analytics. This ensures metrics match between Google Ads and YouTube dashboards. Uni
