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Google has redefined the specifications for bumper ads through recent changes on the official Google Ads help page. Bumper ads, now required to be between 5 and 6 seconds long, used to be labeled simply as '6 seconds or shorter.' This adjustment impacts creative teams producing ads shorter than 5 seconds. The help page
Google Ads has updated its guidance, allowing Hotel Ads campaigns to target and exclude specific geographic areas such as regions, states, cities, or postal codes within a country. This change shifts away from the previous restriction of targeting by just country or territory. However, radius targeting, also known as p
Google Ads has introduced a new account-level automated asset called Automated promotions. This feature allows Google to scan landing pages for active promotional offers, such as '20% off black sweaters' or 'Buy one get one free', and automatically create a new promotion asset and attach it to eligible Search and Perfo
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping assistant directly through the Google & YouTube app. Business Agent is a branded AI shopping assistant that appears when consumers search for a business on Google Search. Shoppers can use it to ask questions about th
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and Performance Max. Advertisers can edit these guardrails to set term exclusions, ensuring AI-generated text assets align with brand requirements. The exclusion limit remains up to 25 terms. Read the official he
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where they can reach new users who share characteristics with existing audiences. Previously, Lookalike segments were available only for Demand Gen campaigns. The expansion means advertisers running Video campaigns c
The Cookiebot Shopify app covers most stores, but not all of them. If you manage several domains from one Cookiebot account, deploy tags through Google Tag Manager, or need to decide exactly which scripts get blocked, you install Cookiebot manually in your theme code instead. This guide walks you through the manual ins
Google Ads has released new documents to help advertisers troubleshoot performance fluctuations and changes across various campaign types, including Performance Max, Search, Display, Video, Shopping, and more. These documents provide guidance on identifying and addressing issues that could impact advertising effectiven
Google will implement an updated Alcohol policy on September 30, 2026, introducing a more unified global advertising framework. This update revises country-specific guidelines, expands allowed advertising locations, and clarifies specific advertiser requirements. The revised policy language is now available for review,
Google Ads has updated its payment terminology in its billing system, changing 'Automatic payments' to Postpay and 'Manual payments' to Prepay. Advertisers will find these updates across various billing screens and related help pages. The change affects around 60 help pages, including glossaries and navigation links, w
A new feature for Performance Max campaigns enables advertisers to adjust channel priorities based on their business importance. This Alpha allows advertisers to control how conversions are prioritized across channels, including Search, YouTube, Gmail, and more. Priority sliders can be set from Low to High, influencing
Google is testing swipeable categories in paid text ads. This feature allows users to swipe through a carousel of categories to see different sponsored results below. The update was shared Sachin Patel. The post Swipeable Categories Tested in Google Search Ads appeared on PPC News Feed.
