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Google is expanding the "Book Online" button through Reserve with Google partner integration to Search and Performance Max campaigns. Previously, this was only available on Google Local Service Ads and Maps ads. Clicking the Book button will direct searchers from Google Ads to an advertiser's scheduling platform to boo
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the message "Evaluating sponsored results". The test includes the display of both Google and Gemini logos as ads load. Sachin Patel spotted this animation and shared a screenshot showing placeholder bars suggesting
Effective late June 2026, enhancements were made to Merchant Center's Popular products reports. These updates now provide a more accurate and comprehensive view of product performance. This update also applies to the Merchant API and BigQuery. Read the official help page here: Enhanced coverage and insights for popular
Microsoft Advertising has revealed a new experience featuring redesigned navigation and enhanced tables aimed at improving user interaction. The updated interface improves clarity and consistency while facilitating seamless data interaction. Users can continue to use the classic experience if desired. Key updates inclu
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly within Asset Studio in Google Ads. This innovation simplifies video production across various formats for marketers, fostering creative variety that drives ad performance. Getting started with Gemini Omni involves
With the rollout of AI Max, advertisers will notice changes in their Search campaigns in Microsoft Advertising. The existing auto-generated assets for Responsive Search Ads will now appear as the text customization feature within AI Max, preserving previous AI settings during the transition. Also, AI Max settings can n
Google has introduced new features for AI Max, enhancing testing and planning tools to improve Search campaign performance. Starting in September 2026, users can conduct multi-campaign A/B tests, allowing them to evaluate different budgets and ROI targets in one test. New capabilities in AI Max experiments also enable
Google has oficially introduced new creative insights and experimentation capabilities for advertisers in Asset Studio. These features allow users to transition from creative guessing to data-driven decisions in their advertising campaigns. Advertisers will benefit from automated A/B testing of their creative assets th
Google has unveiled new tools as part of the August Demand Gen Drop. These enhancements are designed to help advertisers drive high-quality leads and acquire customers on YouTube and beyond. Key updates include: Messaging Integration: New ways for viewers to start conversations with brands directly from Demand Gen ads
Microsoft's finance policies for Australia and Brazil have been updated to allow cryptocurrency exchanges in Audience ads and Search ads. This change enables advertisers in these regions to promote cryptocurrency-related services more freely within Microsoft's advertising platforms. Among the key updates: Region: Austr
Advertisers have been notified that, starting October 1, 2026, missed calls from Local Services Ads during business hours will be charged as valid leads if the caller stays on the line for more than 20 seconds. The policy also states that any follow-up calls after the initial interaction that meet criteria will incur c
Google is testing a new label in dynamic remarketing ads displayed on its Display Network. The label, reading 'FOR YOU', appears in the top left corner of the ad, hinting that the ad content is personalized to users based on items they visited on the advertiser's website. This update was surfaced by Hana Kobzová. The p
