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Google Ads has introduced a new Product titles report that provides visibility into AI-generated product titles. This report will show customized product titles created by Google AI, alongside original product titles, impressions, clicks, and other metrics. The report details include: Customized Product Title: Title ge
A new Under Re-Review policy status has been spotted in Google Ads, indicating that an ad is being reviewed again. In the shared example, the ad remains Eligible (Limited), meaning it can still serve to a restricted audience, while the policy details simultaneously show Under Re-Review. It is not yet clear whether Goog
Microsoft has updated its gambling policy for Brazil, incorporating specific licensing requirements for state lotteries and affiliates. As of August 19, 2026, online casinos, sports betting, and daily fantasy sports will require licensing from the Ministry of Finance and a local presence in Brazil. State lotteries must
In September 2026, Google will update the requirements for Google TV masthead ads. The new guidelines include the allowance of assets depicting alcohol, specific consumer electronics like headphones and computers, and content related to healthcare and medicines. Additionally, certain assets related to gambling, such as
Google has expanded the booking capabilities for Local Services Ads significantly, increasing the number of Reserve with Google partners from 20 to over 500. This expansion allows businesses to automatically enable their partner booking links on their LSA, enhancing the direct booking experience for customers. If a bus
Google has launched its 2026 AI-Powered Holiday Playbook, a comprehensive guide designed to help retailers capitalize on the holiday shopping season. This year's playbook emphasizes the dominance of AI in consumer shopping behaviors, detailing essential actions for marketers to adopt. Among the key takeaways are insigh
Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will now be used not only for Demand Gen campaigns but also for visual formats like YouTube and Discover within Performance Max campaigns. Previously, the help page stated that short titles would only be applicable
Microsoft Advertising has updated its help page to include campaign-level tracking for Performance Max shopping product URLs. The help page outlines that dynamic parameters such as {AdGroup} can be used in campaign-level tracking templates to populate asset group values. A sample UTM string is provided, demonstrating h
Microsoft Advertising has introduced a new aggregate delivery status feature in the Campaigns grid, now available for some users. This feature displays an overall delivery status for each campaign, summarizing the highest-priority issue affecting its performance. The updated help documentation provides a rewritten intr
Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that GTM snippets will soon no longer recognize or wait for gtag('config') commands. Sites using GTM containers but relying on gtag('config','G-…'/'AW-…') for configuring Google Ads or GA4 tags are using an unsuppo
Google has announced that new features are coming to Ask Advisor. It will maintain shared memory across Google Ads, Analytics, Merchant Center, and Google Marketing Platform. This functionality carries goals, past decisions, and performance data from one platform to another, aiming to maximize growth. Ask Advisor remem
Google has updated its guidance on Smart Bidding adjustments, reducing the recommended waiting period from 3 conversion cycles or 4 weeks to 1-2 conversion cycles. This change reflects a shift in Google's assessment of how quickly its bidding systems can adapt to new strategies or goals. The updates affect multiple hel
