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Google Ads has added new customer retention controls for loyalty program members, giving advertisers more flexibility when optimizing campaigns for existing customers. Advertisers can now bid higher specifically for loyalty program members, separately from the existing option to adjust bidding for lapsed customers. Ano
A major release of the Google Ads API Developer Assistant is now available. It provides tools to assist developers with Google Ads domain expertise. This release supports both Antigravity and Claude Code, with dual-platform integration, including native support and custom slash commands. Performance has improved signif
Google has relocated its Policy Manager, which oversees the policy status of limited and disapproved ads, from Tools > Troubleshooting to Admin > Policy. A new Ads tab has been added alongside the existing Account tab, which focuses on account verifications and certifications. This update was shared by Vojtěch Audy. Th
Microsoft has updated its Financial products policy, now allowing Audience Ads for cryptocurrency exchanges as a pilot program. This applies in all markets where Microsoft permits cryptocurrency advertising, pending pre-approval under the Cryptocurrency advertising program. Previously, all advertising formats for crypt
Google Ads has added an Upload as drafts option for video assets in Asset Studio. This allows advertisers to save videos as drafts without immediately selecting any YouTube channel. Previously, videos had to be uploaded to a YouTube channel before being added to a campaign. This new feature offers more flexibility for
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store goals. This feature allows advertisers to prioritize reaching potential customers who are nearby and ready to take immediate actions, such as visiting or contacting the business. Local customer optimization helps b
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new guidelines, third-party providers of government services, such as passports and visas, must now document their authorization in the target market and go through preapproval via the Government Services Advertising
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center. You can now choose whether to limit the maximum amount of money customers can receive. This update was discovered by Arpan Banerjee. The post Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive appeared
Secure your virtual front row seat to Rethink 2026 to supercharge your growth with best practices from Search and YouTube Ads, plus the latest industry trends and consumer insights. Rethink Retail is scheduled for September 16 at 10 a.m. ET, offering insights to help marketers maximize success during the AI-powered hol
A new feature has been identified in Google Ads that enhances the Conversions Summary page with a dedicated Customer Lifecycle Optimization section. This section focuses on various aspects of the customer journey, including Customer Acquisition, Lapsed Customers, and Loyalty Program Members. Advertisers will find recom
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen campaigns. In the updated interface, advertisers can configure multiple goals such as Submit lead forms, Contacts, Engagements, and YouTube follow-on views. Each goal can be enabled individually, providing more flexibility in
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation. This change applies to various elements such as page titles, anchor labels, and alert descriptions in Tag Diagnostics. Multi-source conversions allow advertisers to connect an existing website conversion acti
