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Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.
Google is testing black sitelinks with a larger font size and a divider in Search ads on desktop. This follows earlier sitelink updates, including the same sitelink style on mobile spotted in January 2026, and a test of underlined blue sitelinks on desktop spotted in July 2025. Among the visible updates, the larger fon
Microsoft has updated its help page to clarify that View-through conversions are now tracked for Multimedia ads, in addition to Audience campaign ads and Search ads extended to audience targeting. This extension reflects a shift in Microsoft Advertising, enhancing metrics available to advertisers operating across multi
Google has launched a new feature within the Channel Performance section under Insights & Reports in Performance Max. This feature enables advertisers to view diagnostics for all channels collectively or for individual ones, helping identify missing or unaccepted assets for improvement. Key points include: Centralized
Microsoft has introduced two new experiment types for Performance Max campaigns. Advertisers can now utilize an uplift experiment and an upgrade experiment, enhancing their ability to analyze and improve campaign performance. If they are available in your account, you can find them under Campaigns > Experiments. These
Google Ads is rolling out a redesigned All Campaigns selector that updates both its appearance and functionality. The new interface has been moved to a different location and now displays the full campaign hierarchy in an expandable view, making it easier to navigate complex account structures. It also introduces a sea
Google will update its Destination Mismatch policy in June 2026. This policy allows redirects from an ad's final URL to a different domain under certain circumstances, given prior approval. For example, consumer packaged goods manufacturers may redirect users to a pre-approved list of retailer destinations where the ad
Google Ads has introduced a new Gemini powered Overview page designed to transform the platform’s static landing page into a more proactive and agentic experience for advertisers. The redesigned homepage features a full page AI canvas that summarizes account performance, uncovers critical insights, and enables guided a
Within Content Suitability settings, the brand safety Inventory Type categories have been renamed for clarity. Although Google officially announced this rebranding in April 2026, the updated labels are now appearing in Google Ads accounts. The previous Expanded and Standard designations have been replaced with the new
Google has announced changes to the Default Ads Treatment policy, which will now be called Categories restricted while Google is estimating a user’s age. This update aims to enhance clarity regarding the protections in place during the age estimation process. The revisions clarify that these interim protections will be
Advertisers can now access Attributed Branded Searches as a global reporting metric in Google Ads. This feature tracks the volume of branded searches triggered by ad impressions or views, providing deeper insights into how YouTube brand campaigns influence consumer intent and drive sales. For those utilizing Video View
Do you actually know what cookies your website drops on every visitor? Most site owners don't, and under GDPR, the ePrivacy Directive, and Google Consent Mode, that's a real risk. You're expected to know exactly which cookies fire, what they do, and whether they wait for consent. Guessing isn't a compliance strategy. T
![How to Check Your Website Cookies in 5 Steps [+ Screenshots]](https://ppcnewsfeed.com/wp-content/uploads/2026/06/how-to-check-cookies.jpg)