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YouTube's ad requirements will soon include an update permitting Masthead advertisements for certified online gambling advertisers. This new policy, effective October 21, 2026, will allow operators compliant with the Gambling and Games policy to use Masthead ads, excluding those not subject to mandatory state or nation
Google is testing a new grey box design for its Shopping ads, replacing the traditional white background. Advertisers have noticed the grey box version does not include the "Shop now" button, which is typically present in the white box design. This alteration could influence user interaction. This update was noted by S
Advertisers facing issues with transaction IDs starting with GG_ in Tag Assistant or reports now have official clarification. According to a new section on the help page, these are temporary, system-generated identifiers indicating that your own transaction ID isn't being assigned, potentially affecting deduplication.
Google's Merchant Center has updated its approach to image quality requirements for product listings. Previously, low image quality could prevent products from displaying in ads and free listings. Now, products with poor quality images will continue to show. The new definition of poor quality includes blurriness, pixel
Microsoft Advertising has introduced Messaging guidelines to its text guardrails, expanding control for advertisers over AI-generated ad content. This new feature allows advertisers to specify themes, claims, products, offers, or topics to emphasize or avoid, in addition to existing term exclusions. Currently in a clos
Google Ads has introduced a new help page detailing procedures when accounts are paused due to suspicious payment activity. When Google detects irregular or unauthorized payments, affected accounts receive an in-account notification and an email. To resume advertising, users must select "Answer questions" in the notifi
Effective September 30, 2026, Google has disallowed the promotion of fixed-quota betting in Brazil. This category is now removed from the list of permitted online gambling types as part of the recent regulatory changes. As a result, existing lottery and horse racing certifications in Brazil have been revoked, requiring
Video reach campaigns in Google Ads can now utilize automated bidding as a beta feature. This eliminates the need for a manual Target CPM. Instead, Google automatically sets and adjusts bids to ensure the full budget is spent. Creating video reach campaigns with this feature allows advertisers to leave the bid field em
Google Ads has updated the engagement criteria for video campaigns, now requiring viewers to watch at least 10 seconds of an ad for it to count as an engagement. Previously, a 5-second watch was sufficient. This change affects various ad formats, leading to new rules for how engagements and engagement rates are calcula
Advertisers now have access to new AI Max-related columns in Google Ads. These columns include Locations of interest, Optimized targeting, and Brand inclusions, providing enhanced visibility into campaign performance. This update helps advertisers better understand how specific settings impact their AI Max campaigns, t
Google Ads' Gambling and games policy will be updated on 21 October 2026 to permit online lottery advertisements in Colombia. This change allows entities authorized by the Consejo Nacional de Juegos de Suerte y Azar (CNJSA) to advertise legally. The policy specifies that online gambling and promoting content, including
Google Ads is now showing a new "Overlay on videos" setting in the asset optimization options of Demand Gen video ads. It is marked as "new" and described as "Add key messaging with text assets on videos". It sits in the Video section next to the existing "Shorter videos" and "Resized videos" options. With the setting
