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πŸ’° PPC & Paid MediaGoogle Redesigns Asset Optimization Panel

Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated interface showcases three asset categories: Text, Image, and Video, with each containing specific optimization settings. The new design provides toggles for various features, such as Text customization, Image

PPC News FeedPPC News Feed Β· 23 Aug, 10:25 pmβœ… emailed
πŸ’° PPC & Paid MediaHow to Disable Automatically Created Videos in Demand Gen Campaigns [Screenshots incl.]

Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you asking what is this video they never approved? Google AI creates auto-generated videos from your existing images and text, and serves them alongside your own creatives. If you do not like the result, pausing the

PPC News FeedPPC News Feed Β· 23 Aug, 04:55 pmβœ… emailed
πŸ’° PPC & Paid MediaPerformance Planner Adds Campaign Change Testing

Google is updating Performance Planner with new tools to help advertisers evaluate campaign changes before applying them. Advertisers can now examine how adjustments to bidding or budget targets may affect the performance of their existing campaigns. If the suggested changes align with their goals, they can apply them

PPC News FeedPPC News Feed Β· 23 Aug, 09:42 amβœ… emailed
πŸ’° PPC & Paid MediaBudget or Bidding Target Experiments Introduced for Search Campaigns

Google is expanding its Search campaign experiments with new ways to test budgets and ROI targets across multiple campaigns in a single A/B test. Building on the one click experiments introduced for AI Max in August 2025, the new capability called "Budget or bidding target experiments for Search Campaigns" will roll ou

PPC News FeedPPC News Feed Β· 23 Aug, 07:34 amβœ… emailed
πŸ’° PPC & Paid MediaBusiness Logos for Shopping Added in Google Ads

Advertisers setting up Performance Max and Shopping campaigns can now add their business logo directly in Google Ads. If they do not add a logo, the system will revert to the logo from the Google Merchant Center as previously conducted. This update was flagged by Arpan Banerjee. The post Business Logos for Shopping Add

PPC News FeedPPC News Feed Β· 23 Aug, 04:50 amβœ… emailed
πŸ’° PPC & Paid MediaTrueView Campaigns Upgraded to Video View Campaigns

Google Ads is upgrading TrueView in-stream and in-feed consideration campaigns to Video View Campaigns (VVC), shifting towards multi-format ads powered by Google AI. This change aims to enhance the performance and reach of video campaigns across various placements. Advertisers should note that campaigns that previously

PPC News FeedPPC News Feed Β· 22 Aug, 07:40 pmβœ… emailed
πŸ’° PPC & Paid MediaUpdate to Misleading Ad Design Policy

Google has updated the Misleading ad design policy article to provide additional examples and clearer information to advertisers. This update does not change enforcement of the policy. Find the official announcement here: Update to Misleading ad design policy article. The post Update to Misleading Ad Design Policy appe

PPC News FeedPPC News Feed Β· 22 Aug, 05:21 pmβœ… emailed
πŸ’° PPC & Paid MediaOffline Conversion Uploads Have 7-Day Upload Gate

Google has updated its About Attribution Reports help page to include a new section detailing the 7-day offline conversion upload limit. This limit states that the attribution modeling engine will only process conversions from the last seven days; offline conversions uploaded after this period will be ignored by data-d

PPC News FeedPPC News Feed Β· 22 Aug, 12:52 pm
πŸ’° PPC & Paid MediaAI Max Rolls Out Globally in Microsoft Advertising

Microsoft Advertising has started rolling out AI Max globally to all accounts as an optional suite for Search campaigns. AI Max combines search term matching, text customization, and final URL expansion to expand reach beyond existing keywords, generate relevant messaging, and route users to landing pages based on inte

PPC News FeedPPC News Feed Β· 21 Aug, 12:39 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Ads Introduces Automatic Sitelink Suggestions

Google Ads can now help advertisers find sitelinks for their ad extensions. A new feature within the Google Ads UI suggests sitelinks that can be added to ads, which link directly to specific pages on advertisers' websites. The interface displays a notification stating, "I found some sitelinks for you," allowing users

PPC News FeedPPC News Feed Β· 21 Aug, 07:19 amβœ… emailed