Your daily PPC & SEO briefing — AI-summarized and delivered to your inbox every morning at 10 AM IST.
Run it now
Fetches all feeds and emails any new articles to your inbox.
Google has announced the release of v25.1 of the Google Ads API. New features in v25.1 include: Conversion lift and brand lift measurement: Comprehensive support for lift studies, including new metrics and resources. BenchmarksService category scoping: Enables benchmark analysis against specific Product & Service Categ
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described by Google. Unlike traditional mid-roll ads, these do not pause the video, providing a non-disruptive viewing experience for users. Watch-While Ads are supported across Demand Gen, Performance Max, and App Campaigns fo
A new attribute called native commerce [native_commerce] has been introduced in Google Merchant Center, enabling eligible product listings to participate in the "Buy Now" flow within Google interfaces like Gemini and AI Mode in Search, without visiting an external website. It was previously mentioned in various occasio
Google is expanding View-Through Conversion (VTC) Optimization for Demand Gen campaigns, building on the feature first introduced in beta in 2025. Several changes are being introduced: VTC optimization will apply only to video assets. View-through conversions from image assets will still be reported as secondary conver
Google has updated its vehicle ads requirements for landing pages. Dealerships must now display essential information, including dealership name, location, price, VIN, and availability, immediately upon page load. This replaces the previous standard that allowed for details to be hidden unless users scrolled down the p
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI to generate missing video aspect ratios. This enhancement aims to improve ad reach and viewing experience by ensuring ads can be resized for different placements, such as already existing feature that conver
Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings. When enabled, the setting can expand audience reach using connected user lists. According to the description in the interface, Google will match consented users with consented users from publishers where avail
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns using Target CPA bidding. The new guideline suggests a budget of at least 10 times the target CPA, down from the previous recommendation of 15 times. This change makes it easier for advertisers to engage with De
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of these links suggests that more keyword-rich links may be incorporated in the Google Search sponsored results descriptions in the future. This update was uncovered by Sachin Patel and Barry Schwartz. The post Blue Hy
Google has removed its July 14 announcement that Shopping ads and free listings were being prepared for expansion to 14 additional markets. The same countries, including Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta and Serbia, have also disappeared from the supported countries table. Google
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand on Google and YouTube after viewing associated ads. This feature is available for YouTube and Demand Gen campaigns, classified under the Consideration goal. Unlike previous methods, such as Search Lift exper
Microsoft Advertising has published a new documentation for the Conversions API (CAPI). This server-side solution, currently in beta, allows advertisers to send conversion and customer interaction data directly from their systems to Microsoft Advertising, supporting various measurement scenarios with a single connectio
