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Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. This newly documented limit provides agencies with clearer guidance on account management. Understanding the account limit is crucial
Google appears to be testing a more prominent star rating format in Search ads. The rating is displayed in a separate section next to the ad copy, showing the advertiser’s score alongside the number of reviews. The format could help users assess advertisers more quickly and may influence engagement with ads, especially
Microsoft Bing is currently testing large images for Search ads that could significantly improve click-through rates (CTR). This update aims to enhance the visibility and appeal of advertising content within search results, likely leading to better engagement from users. Here's another example: Both were shared by Sach
Google Ads is notifying advertisers about the necessity for advertisers to declare EU political ads in their campaigns. Failing to do so will result in ads automatically being marked to include EU political content, restricting their visibility in EU countries. This email was shared by Denie Geertzen. The post EU Polit
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen campaigns. VTC optimization will now apply exclusively to video assets, while image VTCs will remain available in reporting but will no longer be biddable or appear in the main conversions column. For new Demand Gen campai
In August 2026, Google updated the YouTube and Discover Feed ad requirements for better language and readability. The changes aim to provide clearer information for advertisers but do not alter the enforcement of existing policies. Read the official announcement here: Updates to the YouTube and Discover Feed ad require
Google Ads is expanding its Financial Services Verification requirements to 13 additional EEA countries. Applications via G2 will open on August 11, 2026, with enforcement starting from September 15, 2026. Advertisers in sectors such as banking, loans, investments, trading, and insurance will need to complete verificat
Google support has introduced an update allowing users to select specific campaigns in its support form. This enhancement aims to streamline the support process for advertisers by making it easier to specify their needs when searching for help. This update was discovered by Arpan Banerjee. The post Google Adds Campaign
Google Ads is eliminating campaign-level language targeting settings for Search campaigns and Performance Max. This change is set to roll out in late September, with Google shifting the focus to its automated signals for language matching. As a result, advertisers are left with questions regarding multilingual campaign
Starting August 24th, 2026, Google will update Merchant Center performance reports to enhance clarity and consistency across Google platforms. This update aims to unify reporting definitions between Merchant Center, Google Ads, and YouTube, providing a more comprehensive view of product performance. Key changes include
Google is currently testing a new format for sponsored search results that adds more information to the sponsored section. The test displays a list of advertisers alongside their favicons. For related developments, see the earlier article about Google Ads testing grouped favicons next to sponsored labels published last
Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and Automatically Created Assets to AI Max starting on September 1, 2026. Read the official help page to learn more: Migrate Campaign-level Broad Match and Automatically Created Assets to AI Max. The post Migrate Cam
