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Google Ads has introduced a new reporting column for Shorts ads actions in the campaign column selector. This metric tracks Likes, Comments, and Shares generated by YouTube Shorts ads, allowing advertisers to monitor audience engagement directly within the platform. Importantly, this value can occasionally be negative
Google's Gemini will soon provide insights to help optimize Demand Gen campaigns on YouTube to offer guidance tailored towards effective visual content. Among the initial feedback options available are metrics on the video's hooking capabilities, with recommendations for improvements like adding voiceovers and clarifyi
Google has announced a new set of Demand Gen updates in the June edition of Demand Gen Drop, introducing new creative capabilities and measurement improvements designed to help advertisers improve campaign performance across YouTube. The update includes: More video resizing options allowing automatic transformations fr
Google Ads API v21 will sunset on August 5, 2026. After this date, all v21 API requests will fail, necessitating migration to a newer version to maintain API access. To assist with the transition, several resources are available: Upgrade to the newest version and view the release notes. Users can check their recent API
Starting July 27, 2026, the Google Ads API will mandate multi-party approvals for certain sensitive actions, enhancing account security. This update affects API workflows for inviting users and updating user access permissions, pausing the standard process to determine if a review is necessary. When inviting users, if
Google Merchant Center has outlined two methods for removing "Found by Google" products from feeds in a recently updated help page. The first method involves using attribute rules to set the "pause" attribute on specific product groups, which will automatically archive after 14 days. The second method uses the data-nos
Google has introduced an official set of advertising agent skills aimed at enhancing the capabilities of AI coding assistants. These skills, available in the Google skills repository, help integrate Google Ads and Measurement products by providing AI agents with specialized knowledge and context. Each skill functions a
Starting on August 3, 2026, the creation of new Smart Campaigns via the Google Ads API will no longer be supported. Advertisers can still update and manage their existing Smart Campaigns, which will continue to serve ads. In place of Smart Campaigns, Google recommends exploring other campaign types such as Performance
Google has rolled out an update to Custom Labels within Google Ads, extending their support to Demand Gen campaigns. Previously available only for Performance Max and Standard Shopping campaigns, this feature now allows advertisers to segment their product feed more strategically. This flexibility enables enhanced cont
Google Ads is testing new "Strong match" and "Strongest match" labels on Search ads. The initiative aims to help users quickly identify the most relevant ads for their queries, connecting advertisers with high-intent audiences. This initial experiment is being rolled out to a small percentage of users in the US. This u
Three new Google Ads columns have been introduced to improve search campaign reporting. Advertisers can now track unique search categories to understand coverage and engagement levels more precisely. The new metrics include: Unique Search Categories with Clicks: Count of distinct query groups that generated clicks. Uni
Google Ads now offers real-time Shorts ad previews for Video View Campaigns (VVC) and Video Reach Campaigns (VRC). This feature enables advertisers to see how their creative will appear across mobile and desktop before launching campaigns. Advertisers can preview both existing and new ads during the campaign creation p
