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Google is expanding its financial services advertiser verification program to include all member states in the European Union (EU) and European Economic Area (EEA). This rollout adds 24 countries to the program, which already exists in 18 countries globally, including six EU states and the UK. Advertisers will need to
Google Ads has rolled out a significant update to Standard Shopping campaigns, allowing advertisers to use the Max Conversion Value bid strategy. This change was highlighted by Thomas Eccel, bringing attention to what many believed would be a gradual phase-out towards Performance Max. The interface now reflects this op
Google has announced the release of v24.2 of the Google Ads API, featuring critical security updates and enhancements. This minor release includes support for multi-party approvals and synthetic content labeling, crucial for complying with the EU AI Act set to take effect on August 2, 2026. Key updates include: AI Tran
Google is rolling out Agency Admin and Standard roles within Merchant Center for Agencies to help streamline workflows and enhance security. Key Benefits: Smoother client linking: Clients are tied directly to the agency, simplifying account management. New custom labels: Allows grouping client accounts for better organ
Google has rolled out a new feature for Performance Max campaigns, now allowing users to select individual asset groups within the Products report. This enhancement provides advertisers with better visibility into product-level performance without the need for extensive filtering. Previously, analyzing how products per
Google Ads has updated its responsive search ads help document with enhanced guidelines for pinning headlines and descriptions. Advertisers are advised against pinning identical or very similar text, as this can lower Ad Strength. A hybrid strategy is now recommended, allowing one or two essential keyword headlines to
Microsoft Advertising has introduced updated product disclaimers to ensure that ads show the required disclaimers effectively. This enhancement helps retailers maintain compliance without compromising their high-performing ad messages. Retailers can now display essential disclaimers clearly on their product ads, helpin
Google has improved the measurement of server-to-server conversions. This release aims to recover conversions that were previously undercounted due to a lack of browser cookie context. Server-side data is now joined with parallel browser signals, such as cookies, when a GCLID is present. This change will allow Floodlig
On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in Peru. This allows such advertisements from operators holding a favorable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP). Key updates include: Products Allowed: Online gambling
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
Gmail Ads are now visible at the bottom of the Promotions and Social tabs within the Gmail interface on desktop. This update showcases promotional content integrated directly into these sections, enhancing ad visibility for advertisers. Previously, Gmail ads were mixed in with inbox messages or shown on the top. This u
Google has announced changes to target-based bid strategies in Google Ads, effective August 17, 2026. The updates will ensure campaigns limited by budget perform more consistently toward set targets, even during budget adjustments. Starting July 6, 2026, advertisers can utilize the Bid Target Adjustment Tool to review
