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A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets section in Google Ads. Advertisers can now include mandatory disclaimers in their ads, a capability previously known to be in development, confirming Google’s commitment to regulatory compliance. Key features include:
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and Switzerland on or shortly after August 3, 2026. This marks a new approach in regions where IP addresses are classified as regulated personal data under GDPR. Currently, Google receives IP addresses to route traffic a
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of the Conversions section and provides a report specifically for diagnosing shop sales reporting as well as optimisation eligibility. The interface displays critical insights, which helps users in understanding their
A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google Ads, currently in beta. This section prompts users to create a lead form asset, providing an explanation of Google-hosted lead forms and a Create lead form button to initiate the asset creation process. This
Microsoft Advertising has published its official recap of Activate 2026, revisiting the event's biggest announcements one month later. The update reinforces Microsoft's focus on an AI driven future, with improvements across measurement, targeting, creative tools, and Performance Max. Read the official recap here: Micro
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more integrated into the browsing experience. Instead of appearing in a clearly separated block, sponsored results can be interspersed among unpaid image listings. Paul Graham has noted the significant decrease in search
Google has started notifying advertisers that it will automatically enable Conversion based Customer Lists for eligible accounts. According to the email, the rollout begins on June 17, 2026, with data processing starting on August 18, 2026. The change applies to advertisers already using Enhanced Conversions and Custom
Starting June 2026, Google Ads will update how bidding strategies are labeled to enhance clarity between volume-focused and target-focused goals. The Target CPA and Target ROAS strategies will revert to standalone naming conventions. The update involves the following changes in strategy labels: "Maximize conversions wi
The Microsoft Advertising MCP server is now in open pilot, enabling businesses and agencies to build custom AI workflows across different AI environments including M365 Copilot, ChatGPT, Claude and others using live campaign data The pilot focuses on read-only access, facilitating the integration of advertising data se
On July 1, 2026, Google Ads will update its Gambling and Games policy for the United States. This change permits Daily Fantasy Sports ads in Colorado for licensed operators from the state's Department of Revenue's Division of Gaming (CDOG). Advertisers interested in this policy update must apply for certification. The
The Gambling and Games policy has been updated in Microsoft Advertising to permit ads for online casinos, sports betting, and lotteries in Nigeria and Tanzania. This expansion reflects a significant regulatory shift, allowing these activities to be promoted through digital advertising channels in these regions. Read th
Advertisers can now enhance website performance by integrating additional data sources into their Google tag for conversion tracking. This beta feature enables a more robust conversion measurement by supplementing online signals with data from backend systems like CRMs. Key benefits include: Resilient Measurement: Comp
