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Google Ads has introduced a new feature allowing advertisers to calculate their Target ROAS based on their profit margin. This update aims to provide advertisers with a more precise understanding of where their ROAS stops covering their margin. Advertisers can enter their average profit margin excluding ad spend, and t
Google Ads has introduced a new AI-powered Asset Studio, leveraging Gemini to enhance content creation. This feature allows advertisers to generate text, images, and videos by inputting campaign and brand specifics such as final URLs, objectives, audience demographics, and brand guidelines. The system utilizes these in
Your Performance Max campaign shows a great ROAS, so the account must be healthy, right? Not necessarily. A campaign is an average of hundreds or thousands of products, and the average hides the products that burn your budget. In this guide, you'll learn what a product-level Google Ads audit is, what to check, and how
Google is testing new variations for displaying website reviews within sponsored search results. In one version, the website's review rating appears alongside its name directly within the ad. Another version showcases the total review count and rating beneath the ad's title, along with a "Read user reviews" sitelink. T
Google has introduced text customization asset previews for Search campaigns using AI Max. Advertisers can now view sample AI-generated headlines and descriptions before opting in or launching a campaign. This new feature addresses the concern of not knowing what the AI will generate beforehand. Advertisers entering a
Google Ads has introduced a new feature called commerce audience sharing that allows retailers and marketplaces to share their first-party data segments with advertising partners like brands and sellers. This enhancement is part of Google's retail media strategy. The new help page titled "About commerce audience sharin
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in the Monitor Your Experiments help page, provides advertisers with a quick overview of experiment goals and top insights, accompanied by actionable recommendations. This update introduces an AI insights panel
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping advertisers understand their impact earlier in the customer journey. This marks a significant addition, as previously only views were considered. Video impressions are marked with an eye icon. Another new feature
Buying access to a powerful AI agent does not give anyone an edge on its own; its true value depends on how it is used. The real edge comes from the ability to handle a client's business context, a well-thought-out strategy and market instinct earned through years of practice. AI cannot turn a messy setup into an order
Google's updated alcohol advertising policy now permits 0% alcohol beverages to be advertised in India, Indonesia, and Egypt, regions where alcohol ads were previously banned. Advertisers must complete certification requirements to advertise these products. The help page has been completely restructured, introducing se
Google has updated its guidance on Merchant Center automations for frequently changing product information. The automations feature now states that items with price or availability changes more than once per day may lead to disapproval rather than automatic updates. On September 27, 2026, the help page was revised to i
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand Gen campaigns. The attribution model shifts from the traditional "Active View" to a new standard termed "rendered ad impression". Under this new method, a view is considered valid when at least one pixel of t
