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Bing has introduced a new feature allowing users to disable AI Copilot responses in search results. A browser extension is available for Chrome and Edge, which lets users toggle AI answers on or off with a simple click, or they can append -ai to their search queries. Jordi Ribas, President of Search at Microsoft, state
Google has published a new article on asset experiments within Performance Max campaigns. Advertisers can now test the impact of new creative assets, measure performance with two success metrics, and access an integrated Experiments page for streamlined testing. Among the key features are the ability to test different
In June 2026, Google will update its Prediction markets policy to prohibit the advertisement of prediction markets contracts and related products in Ohio. This ban will take effect on June 2, 2026, marking a significant change in the enforcement of advertising policies in this state. Here's the official announcement: U
Advertisers using Amazon CloudFront can now configure the Google Tag Gateway with the help of Tag Assistant. This release includes a guided workflow within Data Tag Assistant, facilitating the necessary setup via the AWS console. The new feature aims to streamline how advertisers integrate Google tags while utilizing A
In June 2026, Google updated its Restricted targeting in Personalized advertising article. The update includes clarifications for Demand Gen campaigns, focusing on potential serving implications for sensitive interest categories. Read the official announcement here: Updates to Restricted targeting in Personalized adver
A new AI Mode ad format has been spotted on desktop, featuring text ad that include a website logo, headline 1, headline 2, and description. These ads are appearing in search results and may indicate a shift in advertising display norms. This update was shared by Sachin Patel. The post New Text Ad Format Spotted in AI
Google Ads has launched the Campaign Guidance feature to enhance experiment effectiveness. This feature offers an 'Experiment Power' score to predict the likelihood of achieving statistically significant results and provides actionable recommendations for improvements. Key benefits include the ability to run more effec
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Microsoft has announced that Audience Ads for cryptocurrency exchanges are now permitted in all markets where the platform accepts cryptocurrency advertising. Advertisers must adhere to all applicable Cryptocurrency and Related Products policies. Read the official announcement here: Microsoft Advertising Policies Chang
Bing has rolled out a new test for sponsored results that displays a 'Visits on Site' label, similar to Google's Site Visits. The new label showcases the number of visits a site has received, providing insights into the popularity of the advertisers' offerings. This update was spotted by Khushal Bherwani. The post Bing
YouTube has received brand safety accreditation from the Media Rating Council (MRC) for the sixth consecutive year, expanding this to include YouTube Shorts for the first time. This makes YouTube the first platform to achieve MRC brand safety accreditation for short-form video content. This certification covers three i