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Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for Search and Performance Max campaigns. Previously, a Google representative was required for these formats. To qualify for Conversion Lift studies, advertisers must meet specific thresholds. Accounts need a mini
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label, next to Promotion, Message, and Lead form. It's the Google Ads side of Direct Offers, which lets advertisers show promotions to high-intent shoppers directly inside AI Mode. The setup screen notes that offer
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants new capabilities. This update reflects a name change on the help page and a shift in rollout timing, with Australia and Canada following next year. Merchants using this hub can now choose UCP capabilities such
Google Ads Editor versions 2.10 and earlier will no longer be supported starting October 19, 2026. This update marks a change from the previous cutoff, which was set for March 2026 and affected versions 2.9 and earlier. Advertisers using these older versions need to upgrade to continue managing their campaigns effectiv
Google is experimenting with sitelinks in the AI Mode of its ad platform to determine which ad formats drive the highest click-through rates. This discovery was shared by Anthony Higman and Barry Schwartz. The post Sitelinks in AI Mode Being Tested by Google appeared on PPC News Feed.
The YouTube Shopping Affiliate Programme has officially launched in the Netherlands. This new initiative brings together creators, retailers, and viewers in a seamless ecosystem, enabling product purchases directly from YouTube videos. Dutch creators can now tag products from the local affiliate giant bol.com in their
Microsoft has announced a change in its API transition strategy. All new API features and enhancements will now be available through both SOAP and REST APIs until January 31, 2027, extending the original deadline for SOAP deprecation. The decision follows customer feedback and aims to provide advertisers with additiona
Google has updated the Merchant Center help documentation to reflect new expansions in the Loyalty Customer Match program. This enhancement now includes AI Mode, Gemini, and extends availability to additional regions. Key updates outlined in the documentation indicate that Loyalty Customer Match can now be accessed thr
Google has published an official support page of its AI campaign localization tool, currently in beta, for Search campaigns. This tool enables advertisers to create Search campaigns in different languages by localizing text, image assets, and landing pages. Among the tool's functionalities, it allows the translation of
Google Ads manager accounts can now create new accounts without the necessity of setting up a campaign immediately. This change is available to accounts that have spent more than $1,000 USD and are compliant with Google Ads policies. The new flow allows managers to enter account details such as name, type, country, tim
Google appears to be testing a change to Local Ads that hides the advertiser’s phone number by default. When a user moves their mouse over the ad, the phone number automatically appears without requiring a click. This update was shared by Barry Schwartz. The post Phone Number Appears on Hover in Local Ads appeared on P
Google has removed the reference to 50 conversions required from its documentation on learning periods for bid strategies. The updated help page now only states that the calibration typically takes 1-2 conversion cycles, without mentioning a specific conversion count. Previously, it suggested that up to 50 conversion e
