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Google Ads is testing new "Strong match" and "Strongest match" labels on Search ads. The initiative aims to help users quickly identify the most relevant ads for their queries, connecting advertisers with high-intent audiences. This initial experiment is being rolled out to a small percentage of users in the US. This u
Three new Google Ads columns have been introduced to improve search campaign reporting. Advertisers can now track unique search categories to understand coverage and engagement levels more precisely. The new metrics include: Unique Search Categories with Clicks: Count of distinct query groups that generated clicks. Uni
Google Ads now offers real-time Shorts ad previews for Video View Campaigns (VVC) and Video Reach Campaigns (VRC). This feature enables advertisers to see how their creative will appear across mobile and desktop before launching campaigns. Advertisers can preview both existing and new ads during the campaign creation p
Google is expanding its financial services advertiser verification program to include all member states in the European Union (EU) and European Economic Area (EEA). This rollout adds 24 countries to the program, which already exists in 18 countries globally, including six EU states and the UK. Advertisers will need to
Google Ads has rolled out a significant update to Standard Shopping campaigns, allowing advertisers to use the Max Conversion Value bid strategy. This change was highlighted by Thomas Eccel, bringing attention to what many believed would be a gradual phase-out towards Performance Max. The interface now reflects this op
Google has announced the release of v24.2 of the Google Ads API, featuring critical security updates and enhancements. This minor release includes support for multi-party approvals and synthetic content labeling, crucial for complying with the EU AI Act set to take effect on August 2, 2026. Key updates include: AI Tran
Google is rolling out Agency Admin and Standard roles within Merchant Center for Agencies to help streamline workflows and enhance security. Key Benefits: Smoother client linking: Clients are tied directly to the agency, simplifying account management. New custom labels: Allows grouping client accounts for better organ
Google has rolled out a new feature for Performance Max campaigns, now allowing users to select individual asset groups within the Products report. This enhancement provides advertisers with better visibility into product-level performance without the need for extensive filtering. Previously, analyzing how products per
Google Ads has updated its responsive search ads help document with enhanced guidelines for pinning headlines and descriptions. Advertisers are advised against pinning identical or very similar text, as this can lower Ad Strength. A hybrid strategy is now recommended, allowing one or two essential keyword headlines to
Microsoft Advertising has introduced updated product disclaimers to ensure that ads show the required disclaimers effectively. This enhancement helps retailers maintain compliance without compromising their high-performing ad messages. Retailers can now display essential disclaimers clearly on their product ads, helpin
Google has improved the measurement of server-to-server conversions. This release aims to recover conversions that were previously undercounted due to a lack of browser cookie context. Server-side data is now joined with parallel browser signals, such as cookies, when a GCLID is present. This change will allow Floodlig
On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in Peru. This allows such advertisements from operators holding a favorable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP). Key updates include: Products Allowed: Online gambling
