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Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
Gmail Ads are now visible at the bottom of the Promotions and Social tabs within the Gmail interface on desktop. This update showcases promotional content integrated directly into these sections, enhancing ad visibility for advertisers. Previously, Gmail ads were mixed in with inbox messages or shown on the top. This u
Google has announced changes to target-based bid strategies in Google Ads, effective August 17, 2026. The updates will ensure campaigns limited by budget perform more consistently toward set targets, even during budget adjustments. Starting July 6, 2026, advertisers can utilize the Bid Target Adjustment Tool to review
A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets section in Google Ads. Advertisers can now include mandatory disclaimers in their ads, a capability previously known to be in development, confirming Google’s commitment to regulatory compliance. Key features include:
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and Switzerland on or shortly after August 3, 2026. This marks a new approach in regions where IP addresses are classified as regulated personal data under GDPR. Currently, Google receives IP addresses to route traffic a
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of the Conversions section and provides a report specifically for diagnosing shop sales reporting as well as optimisation eligibility. The interface displays critical insights, which helps users in understanding their
A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google Ads, currently in beta. This section prompts users to create a lead form asset, providing an explanation of Google-hosted lead forms and a Create lead form button to initiate the asset creation process. This
Microsoft Advertising has published its official recap of Activate 2026, revisiting the event's biggest announcements one month later. The update reinforces Microsoft's focus on an AI driven future, with improvements across measurement, targeting, creative tools, and Performance Max. Read the official recap here: Micro
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more integrated into the browsing experience. Instead of appearing in a clearly separated block, sponsored results can be interspersed among unpaid image listings. Paul Graham has noted the significant decrease in search
Google has started notifying advertisers that it will automatically enable Conversion based Customer Lists for eligible accounts. According to the email, the rollout begins on June 17, 2026, with data processing starting on August 18, 2026. The change applies to advertisers already using Enhanced Conversions and Custom
Starting June 2026, Google Ads will update how bidding strategies are labeled to enhance clarity between volume-focused and target-focused goals. The Target CPA and Target ROAS strategies will revert to standalone naming conventions. The update involves the following changes in strategy labels: "Maximize conversions wi
The Microsoft Advertising MCP server is now in open pilot, enabling businesses and agencies to build custom AI workflows across different AI environments including M365 Copilot, ChatGPT, Claude and others using live campaign data The pilot focuses on read-only access, facilitating the integration of advertising data se
