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On July 1, 2026, Google Ads will update its Gambling and Games policy for the United States. This change permits Daily Fantasy Sports ads in Colorado for licensed operators from the state's Department of Revenue's Division of Gaming (CDOG). Advertisers interested in this policy update must apply for certification. The
The Gambling and Games policy has been updated in Microsoft Advertising to permit ads for online casinos, sports betting, and lotteries in Nigeria and Tanzania. This expansion reflects a significant regulatory shift, allowing these activities to be promoted through digital advertising channels in these regions. Read th
Advertisers can now enhance website performance by integrating additional data sources into their Google tag for conversion tracking. This beta feature enables a more robust conversion measurement by supplementing online signals with data from backend systems like CRMs. Key benefits include: Resilient Measurement: Comp
A new Voiceover Video Enhancement feature has been introduced for Performance Max and Demand Gen campaigns. It builds on Google's existing video enhancement tools, which already support creating vertical and shorter versions of videos, by automatically generating voiceovers using Google AI and converting text assets in
Microsoft Advertising now supports job seniority targeting in Search and Audience ads campaigns. This feature allows advertisers to select from 10 standardized job seniority levels, including CXO, VP, Director, Manager, and more, directly within campaign and ad group settings. The targeting is available across multiple
Starting August 2026, Google Ads will automatically assign customer types to conversion-based customer lists. To maintain control, advertisers should classify their lists in Audience Manager before the deadline. It emphasizes the importance of audience classification for targeted advertising strategy. This update was h
Google is testing new campaign limitation labels in the Google Ads interface. Advertisers can now see badges like Limited by bid strategy or Limited by budget in the Status column with a refreshed design. The updated design gives these campaign limitations a softer, less intrusive appearance while keeping them visible
Advertisers using Demand Gen campaigns will soon experience a change in billing. Starting July 15, 2026, campaigns using view-through conversion (VTC) optimization will switch from cost-per-click (CPC) to cost-per-thousand impressions (CPM) billing. This shift only affects campaigns with VTC optimization enabled. Googl
Google has launched several updates to improve bidding and budgeting strategies for advertisers. These updates are designed to enhance campaign performance and allow brands to capture more unique traffic. New features include: Expanded Smart Bidding Exploration: This feature allows campaigns to capture diverse, convers
Performance Max gets blamed for a lot. Wasted spend. Black-box reporting. Brand traffic cannibalization. But after auditing hundreds of retail accounts, we keep finding the same root cause. And it is almost never a campaign setting. It's the product feed. For retail advertisers, Performance Max feed optimization matter
In June 2026, Google will update its Limited ad serving policy to cover additional scenarios specifically on Google Search. This adjustment will be gradually implemented and is expected to conclude by 2028. The new policy stipulates that Google may restrict ad impressions for unqualified advertisers in situations likel
A new Summary tab has been introduced in the Access and Security section of Google Ads accounts. This feature consolidates essential security information, including Passkeys implementation, user reviews, and connected domains in one location. The Summary tab also displays the status of security tasks, highlighting area
