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Google is testing a new design for sitelinks, aiming to enhance their appearance in search results. Sitelinks, which provide additional navigation links under search ads, are receiving attention to improve user engagement and visibility. The current test involves variations in both design and layout compared to the sta
Google's AI Mode is now displaying extended summaries specifically above brand ads. Previously seen below ads for ecommerce queries, these longer summaries now appear to be exclusively for brand ads. This enhancement aims to provide users with richer context before ad engagement. This update was shared by Sachin Patel.
In October 2026, Google will update its policies regarding complex speculative financial products for Chile and Denmark. The updates specify that ads targeting these countries must be compliant with local regulations. Providers of these financial products in Chile must be registered with the Financial Market Commission
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and campaign management. Advertisers must upgrade their client libraries and code to utilize these capabilities. Among the key features added in this update are: Competitive benchmarks percentile metrics: Advertiser
Advertisers in Google Ads can now test AI Max against Dynamic Search Ads (DSAs) through either custom experiments or a preset AI Max template. Custom experiments enable the upgrade of a test campaign to AI Max, maintaining the original campaign as a control. Successful variants can be applied back to the original or us
Google has introduced Gemini Omni, an advanced feature within the Asset Studio in Google Ads designed to streamline and enhance video ad creation. Gemini Omni leverages AI to transform images into full video ads for multiple channels using robust reference inputs like URLs, marketing briefs, and product shots. In this
Google Ads is now displaying a new "Budget Change Alert + Forecast" feature within campaign budget settings. This feature alerts advertisers to potential conversion value decreases when reducing their daily budget for campaigns, highlighting them as "limited by budget." The alert includes a forecast of projected weekly
Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is restricted. When promotion mode is on, a blue information banner appears, indicating that the Target ROAS cannot be changed. A confirmation message confirms the use of the Target ROAS bid strategy in its current state. This
Google's latest Demand Gen updates for September introduce features aimed at enhancing engagement on YouTube and Gmail. Business Agent for YouTube Ads now lets viewers interact with conversational AI to ask questions about products during video ads. Consumers on YouTube Shorts and Gmail can experience one-click access
Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal Commerce Protocol (UCP). This change, announced via email to users, includes compatibility with AI Mode and Gemini. Advertisers using platforms like Shopify can see their products eligible for direct purchase o
Google's Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting regions in Argentina, Australia, Chile, Colombia, Paraguay, and South Africa. Advertisers must comply with these regional codes as well as conduct their own research into local laws to ensure adherence to regulati
Google's Local Services Ads (LSA) have added the Request Multiple Opinions feature. Users can now send the same message to up to six lawyers instead of the previous limit of four. This update enhances the ability for users to procure multiple legal opinions swiftly. Read the full post shared by Anthony Higman. The post
