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Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously in closed beta, is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Additionally, a new reporting feature in Google Ads provides a comprehensive view of Search ads performan
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new campaigns and existing campaigns that do not currently use it. Advertisers relying on scripts, bulk uploads, or bid management tools using MaxCpc should review their setups ahead of the deadline. Dormant usage wil
In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun accessories. This includes items like bipods, sights, slings, mounts, and braces under Google's dangerous products or services policy. The pilot adheres to existing restrictions, continuing the prohibition of ads for
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies. The prior restriction to campaign-level only configurations has been lifted, and the eligible strategies list has been removed. Previously, maximum CPC was limited to campaigns using Enhanced CPC or Target impr
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads. Previously, Google Display Network (GDN) image inventory was billed on a CPC basis, but it has now shifted to a CPM model. This adjustment coincides with the removal of the separate Google Video Platform row. The upda
Microsoft's LinkedIn-profile targeting features have completed their rollout. The beta note indicating that not everyone had access to these features has been removed. This update enables B2B advertisers to utilize the Audience planner for sizing a company-list or seniority audience before launching campaigns. The Audi
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft Advertising platform. Advertisers can now block ads from appearing alongside unwanted page titles by specifying up to 1,000 terms at account or campaign level. Campaign-level terms apply across all campaigns in the acc
Google Merchant Center has introduced new attributes for CSS product pages, allowing CSS partners to submit product ratings and review counts. These updates include the Rating [rating], Minimum rating [minRating], Maximum rating [maxRating], and Review count [reviewCount] attributes. All ratings submitted are normalize
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of URL breadcrumbs aims to give users a better understanding of where they will be landed when they click on these sitelinks, enhancing navigation transparency. This update was shared by Sachin Patel. The post Go
Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark an aesthetic update to the shopping ad interface, providing users with an additional visual cue about the retailer behind each ad. Incorporating favicons could potentially enhance brand recognition directly w
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one interface. Advertisers may notice a combination of both paid and unpaid product placements. This update integrates paid promotions alongside regular product offerings, potentially affecting the layout and visibility
Starting October 1, 2026, Google's Gambling and Games policy for Slovenia will be updated. The new policy allows licensed operators to advertise sports betting, online casino games, and online gambling, provided they have a valid concession from the Government of Slovenia and registration with the Ministry of Finance.
