Your daily PPC & SEO briefing — AI-summarized and delivered to your inbox every morning at 10 AM IST.
Run it now
Fetches all feeds and emails any new articles to your inbox.
Google appears to be testing a light gray background for the Sponsored results label in Search, making paid listings more visually distinct from organic results. In the example, the Sponsored results heading sits inside a shaded container above the ads, while the ads themselves keep their standard appearance. This upda
Google is testing a new dotted underline format for sitelink assets in Search ads on mobile devices, as spotted by Khushal Bherwani. The updated styling gives sitelinks a distinct look and could help draw more attention to additional landing pages within paid search ads. Hana Kobzová spotted another variation of the sa
AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Bing has introduced a new feature allowing users to disable AI Copilot responses in search results. A browser extension is available for Chrome and Edge, which lets users toggle AI answers on or off with a simple click, or they can append -ai to their search queries. Jordi Ribas, President of Search at Microsoft, state
Google has published a new article on asset experiments within Performance Max campaigns. Advertisers can now test the impact of new creative assets, measure performance with two success metrics, and access an integrated Experiments page for streamlined testing. Among the key features are the ability to test different
In June 2026, Google will update its Prediction markets policy to prohibit the advertisement of prediction markets contracts and related products in Ohio. This ban will take effect on June 2, 2026, marking a significant change in the enforcement of advertising policies in this state. Here's the official announcement: U
Advertisers using Amazon CloudFront can now configure the Google Tag Gateway with the help of Tag Assistant. This release includes a guided workflow within Data Tag Assistant, facilitating the necessary setup via the AWS console. The new feature aims to streamline how advertisers integrate Google tags while utilizing A
In June 2026, Google updated its Restricted targeting in Personalized advertising article. The update includes clarifications for Demand Gen campaigns, focusing on potential serving implications for sensitive interest categories. Read the official announcement here: Updates to Restricted targeting in Personalized adver
A new AI Mode ad format has been spotted on desktop, featuring text ad that include a website logo, headline 1, headline 2, and description. These ads are appearing in search results and may indicate a shift in advertising display norms. This update was shared by Sachin Patel. The post New Text Ad Format Spotted in AI
Google Ads has launched the Campaign Guidance feature to enhance experiment effectiveness. This feature offers an 'Experiment Power' score to predict the likelihood of achieving statistically significant results and provides actionable recommendations for improvements. Key benefits include the ability to run more effec
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Microsoft has announced that Audience Ads for cryptocurrency exchanges are now permitted in all markets where the platform accepts cryptocurrency advertising. Advertisers must adhere to all applicable Cryptocurrency and Related Products policies. Read the official announcement here: Microsoft Advertising Policies Chang