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Microsoft Advertising's recent API update introduces several enhancements, particularly for tool builders and script users. Among the changes, a new Search Term Landing Page Report has been added, providing deeper insights into ad performance. Additionally, the update allows for campaign-level device exclusions in Perf
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max campaigns, previously limited to Search campaigns only. This update simplifies the process for advertisers to test and evaluate campaign adjustments. Advertisers can now plan experiments lasting 4 to 8 weeks,
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp. Advertisers can now use the IP address captured during user interaction along with a timestamp to improve customer match rates. This data must be uploaded unhashed. Importantly, IP and timestamp matching is not a
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization enabled by default. Previously, VTC optimization was disabled by default and limited to YouTube and Discover Feed. Now, it supports Display inventory as well. This update means advertisers launching new Demand Gen
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within account-level automated assets. Now, users are spotting this feature live in their Google Ads accounts. This capability streamlines the process of displaying relevant offers across campaigns, which could particularly benefit
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement enables advertisers to view competitive performance metrics specifically for search ads and shopping ads at both the account level and within Performance Max campaigns. This is significant as it provides a distinc
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This update allows advertisers to strategically allocate budgets across campaigns to optimize performance. The Holistic mode reallocates existing budgets from underperforming campaigns to top performers while adding ad
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches. Advertisers can now choose between showing ads on all relevant searches, controlling branded searches using brand inclusions and exclusions, or displaying ads only on unbranded searches. This update was shared
Microsoft has updated its US social casino advertising rules, reducing complexity by limiting exclusions to just three US states: Idaho, Nevada, and Washington. Advertisers must also be the first-party gaming platform, barring aggregators and affiliates. In Germany, social casino landing pages are now required to show
Google has updated the AI Max search terms report view to "Search terms and ad combinations", previously known as "Search terms and landing pages from AI Max." This change appears on the Google Ads help page and affects how advertisers refer to the AI Max features in training and documentation. This renamed view contin
Google's help page for bid strategy learning periods has been updated. The learning period now states that calibration can take up to around 50 conversion events or 3 conversion cycles, replacing the previous duration of up to 3 weeks or 1–2 cycles. This volume-based benchmark is crucial for low-volume accounts. Additi
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing answers. Advertisers can now use it to pause and rename campaigns, adjust daily budgets and target locations, as well as appeal ads that were disapproved and update final URLs. New enhancements include the a
