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In the multi-source conversions beta, Google is now documenting that additional data sources can fill in missing user information like email, phone, and address in conversion events. This update, found in the help page, reveals that offline uploads supplement missing user-provided data, optimizing enhanced conversion m
Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and free local listings. An impressum is now only mandatory for in-store product and price availability hosted on Google. Switzerland still requires it for all local ads. This change was detected on Google's help pa
Microsoft Advertising is testing Copilot Audience Generation, a new feature available in a closed beta for Audience campaigns in the US, Canada, UK, and Australia. Advertisers can use natural language to describe their ideal customer, and Copilot will generate a custom AI-driven audience along with recommended segments
Google has updated the AI Max search terms report view to "Search terms and ad combinations", previously known as "Search terms and landing pages from AI Max." This change appears on the Google Ads help page and affects how advertisers refer to the AI Max features in training and documentation. This renamed view contin
Bing is testing a "Top Pick" label on its sponsored result product carousels, highlighting a potential new way for products to stand out in search results. The "Top Pick" label is prominently displayed in the product carousel, potentially drawing more eyes to specific listings. This update was shared by Khushal Bherwan
Google is testing a new sitelink headline showing advertiser's icon with "More from Advertiser" title, potentially affecting ad engagement and visibility. This update was shared by Sachin Patel. The post “More From Advertiser” Title Tested for Sitelinks appeared on PPC News Feed.
Google is testing new ways to display sponsored results in AI Mode. Ads have been spotted using text anchor based links that blend more closely with organic content, while another variation adds descriptions that give users more context about the advertiser before clicking. This update was shared by Sachin Patel and Ba
Google has introduced several updates to enhance holiday shopping through agentic commerce. These updates are designed to assist retailers in capturing the attention of holiday shoppers using advanced AI tools. Among the key updates, AI performance insights in Merchant Center are now generally available to businesses i
Bing is testing new product shopping filters on the left sidebar of the search results. This change makes the Bing search results page resemble Google's interface, specifically when users search for product or shopping-related queries. This update was shared by Sachin Patel and Barry Schwartz. The post Bing Tests Shopp
Google's AI Mode now displays descriptions for ads at the bottom of the page. Previously, users only saw ads with sitelinks in this mode. This new feature likely enhances user experience by providing additional context before clicking. This update allows potential customers to read about the site before engaging with t
Bing is testing a new human verification method that requires users to complete a CAPTCHA challenge before accessing search results. This is designed to ensure that users interacting with the search engine are indeed human. The test involves a prompt that appears as "One last step" with instructions to solve a challeng
Google is testing a new Sponsored Places section design in its search results, showing businesses in vertical cards, offering expanded visibility for local businesses when users hover over the listings. In February, the same section was beeing tested as horizontal cards. This update was shared by Khushal Bherwani and B
