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To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
A new feature, Text Disclaimer assets for regulated industries, has been spotted live under the Assets section in Google Ads. Advertisers can now include mandatory disclaimers in their ads, a capability previously known to be in development, confirming Google’s commitment to regulatory compliance. Key features include:
Google will start using IP addresses for ad measurement and personalization across the EEA, the UK, and Switzerland on or shortly after August 3, 2026. This marks a new approach in regions where IP addresses are classified as regulated personal data under GDPR. Currently, Google receives IP addresses to route traffic a
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here's the window that's still open. The post Make Something Agents Want appeared first on Search Engine Journal.
A new feature has been spotted within Google Ads concerning the Shop diagnostics tab. This tab is part of the Conversions section and provides a report specifically for diagnosing shop sales reporting as well as optimisation eligibility. The interface displays critical insights, which helps users in understanding their
A new Leads section, previously announced, has been spotted live under Conversions for managing leads in Google Ads, currently in beta. This section prompts users to create a lead form asset, providing an explanation of Google-hosted lead forms and a Create lead form button to initiate the asset creation process. This
Microsoft Advertising has published its official recap of Activate 2026, revisiting the event's biggest announcements one month later. The update reinforces Microsoft's focus on an AI driven future, with improvements across measurement, targeting, creative tools, and Performance Max. Read the official recap here: Micro
Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise. The post Deindexing Reports Keep Coming, Google Sees Nothing Unusual appeared first on Search Engine Journal.
Google is now showing paid listings blended with organic results in the Images tab, making ads feel more integrated into the browsing experience. Instead of appearing in a clearly separated block, sponsored results can be interspersed among unpaid image listings. Paul Graham has noted the significant decrease in search
Google has started notifying advertisers that it will automatically enable Conversion based Customer Lists for eligible accounts. According to the email, the rollout begins on June 17, 2026, with data processing starting on August 18, 2026. The change applies to advertisers already using Enhanced Conversions and Custom
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
