Marketing Digest

Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.

Search Engine Land · 17 Jun, 08:30 pm✅ emailed

Advertisers are now required to give Google's automated systems clearer signals about where audiences sit in the customer journey.

Search Engine Land · 17 Jun, 07:58 pm

Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.

Search Engine Land · 17 Jun, 07:30 pm

A new Voiceover Video Enhancement feature has been introduced for Performance Max and Demand Gen campaigns. It builds on Google's existing video enhancement tools, which already support creating vertical and shorter versions of videos, by automatically generating voiceovers using Google AI and converting text assets in

PPC News Feed · 17 Jun, 06:36 pm✅ emailed

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era appeared first on Search Engine Journal.

Search Engine Journal — SEO · 17 Jun, 06:30 pm✅ emailed

Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.

Search Engine Land · 17 Jun, 06:30 pm

AI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.

Search Engine Land · 17 Jun, 05:30 pm

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold. The post Written For Readers Who Don’t Read appeared first on Search Engine Journal.

Search Engine Journal — SEO · 17 Jun, 05:00 pm✅ emailed

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem. The post Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed appeared first on Search Engine Journal.

Search Engine Journal — News · 17 Jun, 04:28 pm✅ emailed

AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility. The post Why Publishing More Content Is Making Your SEO Worse appeared first on Search Engine Journal.

Search Engine Journal — SEO · 17 Jun, 03:30 pm✅ emailed

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special markup, and markdown for AI SEO. The post Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO appeared first on Search Engine Journal.

Search Engine Journal — News · 17 Jun, 02:47 pm✅ emailed

Microsoft Advertising now supports job seniority targeting in Search and Audience ads campaigns. This feature allows advertisers to select from 10 standardized job seniority levels, including CXO, VP, Director, Manager, and more, directly within campaign and ad group settings. The targeting is available across multiple

PPC News Feed · 17 Jun, 12:37 pm✅ emailed