Marketing Digest

AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.

Search Engine Land · 13 Aug, 06:30 pm

Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering. The post How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO appeared first on Search Engine Journal.

Search Engine Journal — SEO · 13 Aug, 05:30 pm✅ emailed

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.

Search Engine Land · 13 Aug, 05:30 pm

Bing is currently testing See more and Visit site buttons for sponsored search results. This trial aims to enhance user interaction with advertisements, allowing for more straightforward navigation to retailer websites. Also notice that the Sponsored label differs between the two versions. It appears bold in one ad and

PPC News Feed · 13 Aug, 09:30 am

Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data. The post Google Gemini Passes 1B Monthly Users, 63% Now Use Voice appeared first on Search Engine Journal.

Search Engine Journal — News · 13 Aug, 06:30 am✅ emailed

A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in verifying and improving the quality of their campaign data imports. This report aids in assessing non-Google campaign data and imported campaign data, such as Microsoft Advertising, enabling users to identify

PPC News Feed · 13 Aug, 05:22 am

Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citations instead. The post How to Create Health & YMYL Content That Performs in AI Search appeared first on Search Engine Journal.

Search Engine Journal — SEO · 13 Aug, 12:30 am✅ emailed

Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping. The post Google Amends SerpApi Suit With Content Licensing Terms appeared first on Search Engine Journal.

Search Engine Journal — News · 12 Aug, 11:32 pm✅ emailed

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.

Search Engine Land · 12 Aug, 10:54 pm✅ emailed

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

Search Engine Land · 12 Aug, 10:27 pm✅ emailed

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.

Search Engine Land · 12 Aug, 10:18 pm✅ emailed

Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements

Search Engine Land · 12 Aug, 09:24 pm✅ emailed