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Advertisers using Demand Gen campaigns will soon experience a change in billing. Starting July 15, 2026, campaigns using view-through conversion (VTC) optimization will switch from cost-per-click (CPC) to cost-per-thousand impressions (CPM) billing. This shift only affects campaigns with VTC optimization enabled. Googl
Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
Google has launched several updates to improve bidding and budgeting strategies for advertisers. These updates are designed to enhance campaign performance and allow brands to capture more unique traffic. New features include: Expanded Smart Bidding Exploration: This feature allows campaigns to capture diverse, convers
Performance Max gets blamed for a lot. Wasted spend. Black-box reporting. Brand traffic cannibalization. But after auditing hundreds of retail accounts, we keep finding the same root cause. And it is almost never a campaign setting. It's the product feed. For retail advertisers, Performance Max feed optimization matter
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI Ov
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.
Google clearly also states that Google Search does not use LLMS.txt files.
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.
Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.