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πŸ’° PPC & Paid MediaGoogle Allows Redirects in Ads With Prior Approval

Google will update its Destination Mismatch policy in June 2026. This policy allows redirects from an ad's final URL to a different domain under certain circumstances, given prior approval. For example, consumer packaged goods manufacturers may redirect users to a pre-approved list of retailer destinations where the ad

PPC News FeedPPC News Feed Β· 30 Jun, 05:20 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Ads Unveils New Overview Powered by Gemini

Google Ads has introduced a new Gemini powered Overview page designed to transform the platform’s static landing page into a more proactive and agentic experience for advertisers. The redesigned homepage features a full page AI canvas that summarizes account performance, uncovers critical insights, and enables guided a

PPC News FeedPPC News Feed Β· 30 Jun, 01:18 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Ads Inventory Type Rebrand Reaches Accounts

Within Content Suitability settings, the brand safety Inventory Type categories have been renamed for clarity. Although Google officially announced this rebranding in April 2026, the updated labels are now appearing in Google Ads accounts. The previous Expanded and Standard designations have been replaced with the new

PPC News FeedPPC News Feed Β· 30 Jun, 09:00 amβœ… emailed
πŸ“° News & UpdatesGoogle’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. The post Google’s Liz Reid: Personalization Can Help Small Publishers appeared first on Search Engine Journal.

Search Engine Journal β€” NewsSearch Engine Journal β€” News Β· 30 Jun, 08:24 amβœ… emailed
πŸ’° PPC & Paid MediaGoogle Updates Default Ads Treatment Policy

Google has announced changes to the Default Ads Treatment policy, which will now be called Categories restricted while Google is estimating a user’s age. This update aims to enhance clarity regarding the protections in place during the age estimation process. The revisions clarify that these interim protections will be

PPC News FeedPPC News Feed Β· 30 Jun, 06:31 amβœ… emailed
πŸ’° PPC & Paid MediaAttributed Branded Searches Available Globally

Advertisers can now access Attributed Branded Searches as a global reporting metric in Google Ads. This feature tracks the volume of branded searches triggered by ad impressions or views, providing deeper insights into how YouTube brand campaigns influence consumer intent and drive sales. For those utilizing Video View

PPC News FeedPPC News Feed Β· 30 Jun, 03:34 amβœ… emailed