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At Cannes Lions 2026, Google has announced improvements for Insights Finder for advertisers in the U.S., a tool that provides a more detailed view of what is currently trending on YouTube. Marketers can identify emerging engagement trends and discover trending YouTube ads for creative inspiration. Insights Finder alrea
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content. The post Google Defends AI Training As Fair Use In Governance Paper appeared first on Search Engine Journal.
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real. The post Buying Reddit To Win AI Citations Is The New Link Farm appeared first on Search Engine Journal.
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Google has updated its help document on reporting for AI Max for Search campaigns, introducing several significant revisions. Key changes include the automatic upgrade of Dynamic Search Ads (DSA) to AI Max starting February 2027, updated performance report formats, and details on Search Campaigns for Travel metrics. Am
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages. The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal.
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.
Google Ads has introduced a new reporting column for Shorts ads actions in the campaign column selector. This metric tracks Likes, Comments, and Shares generated by YouTube Shorts ads, allowing advertisers to monitor audience engagement directly within the platform. Importantly, this value can occasionally be negative
Google's Gemini will soon provide insights to help optimize Demand Gen campaigns on YouTube to offer guidance tailored towards effective visual content. Among the initial feedback options available are metrics on the video's hooking capabilities, with recommendations for improvements like adding voiceovers and clarifyi
