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Google has improved the measurement of server-to-server conversions. This release aims to recover conversions that were previously undercounted due to a lack of browser cookie context. Server-side data is now joined with parallel browser signals, such as cookies, when a GCLID is present. This change will allow Floodlig
Anthropic's Claude Tag lets teams assign work to @Claude inside Slack, embedding AI as a co-worker and assistant. The post Anthropic’s @Claude Enters Workplace As A Slack Channel Coworker appeared first on Search Engine Journal.
On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in Peru. This allows such advertisements from operators holding a favorable technical opinion from the Ministry of Women and Vulnerable Populations (MIMP). Key updates include: Products Allowed: Online gambling
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility. The post Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification appeared first on Search Engine Journal.
Google's AI help document update offers new insight into the future of AI-powered Search campaigns.
A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.
Google's conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops. The post Google Launches Ask Ad Manager, Its First AI Agent For Publishers appeared first on Search Engine Journal.
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
Don't miss your chance to take home the highest honor in search.
Looking for ways to automate your SEO tasks? Discover 16 popular tools for streamlining your SEO workflows and improving your business's overall efficiency.
Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
