Marketing Digest

Google clearly also states that Google Search does not use LLMS.txt files.

Search Engine Land · 16 Jun, 01:33 am✅ emailed

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.

Search Engine Journal — News · 16 Jun, 12:25 am✅ emailed

Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.

Search Engine Land · 15 Jun, 11:55 pm✅ emailed

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.

Search Engine Land · 15 Jun, 10:56 pm✅ emailed

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.

Search Engine Journal — SEO · 15 Jun, 10:09 pm✅ emailed

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites appeared first on Search Engine Journal.

Search Engine Journal — News · 15 Jun, 09:58 pm✅ emailed

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal.

Search Engine Journal — News · 15 Jun, 08:54 pm✅ emailed

TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.

Search Engine Land · 15 Jun, 08:30 pm✅ emailed

From product pages to third-party publications, learn how to create content that helps AI systems understand your brand and who it serves.

Search Engine Land · 15 Jun, 07:30 pm✅ emailed

Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal.

Search Engine Journal — SEO · 15 Jun, 07:00 pm✅ emailed

Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.

Search Engine Land · 15 Jun, 06:30 pm

In June 2026, Google will update its Limited ad serving policy to cover additional scenarios specifically on Google Search. This adjustment will be gradually implemented and is expected to conclude by 2028. The new policy stipulates that Google may restrict ad impressions for unqualified advertisers in situations likel

PPC News Feed · 15 Jun, 05:31 pm✅ emailed