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πŸ’° PPC & Paid MediaAdvertisers Upset as Promotional Credits Get Invalidated

Advertisers using Google Ads are experiencing frustration as promotional credits are being revoked after they have been spent. David Melamed reported on LinkedIn that he encountered this issue twice recently. The credits, once spent, were invalidated, leaving advertisers unexpectedly covering costs they thought were su

PPC News FeedPPC News Feed Β· 14 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaMessage Assets Add Google Messages as a New Option

Google is testing Google Messages as a new option for Message assets in sponsored search results. Google Messages joins the existing messaging options available to advertisers, including WhatsApp, Messenger, Zalo, SMS Messages, and Line. The addition gives advertisers another way to let potential customers start a conv

PPC News FeedPPC News Feed Β· 14 Sept, 12:30 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Ads API Introduces New Onboarding Experience

A new onboarding experience for Google Ads API developers has been introduced in the Google Cloud Console. This update automates Basic Access applications for developers who have completed brand verification. Among the key changes, developers can now sign up directly in the Google Cloud Console without needing a Google

PPC News FeedPPC News Feed Β· 14 Sept, 10:30 amβœ… emailed
πŸ’° PPC & Paid MediaMerchant Center Adds Product-Level Video Uploads

Merchants can now enhance their product listings in Google Merchant Center with video content. This update allows the upload of videos directly at the product level, providing an opportunity to showcase products beyond static images. The supported video specifications include flexible aspect ratios of 9:16, 16:9, or 1:

PPC News FeedPPC News Feed Β· 13 Sept, 09:30 pmβœ… emailed
πŸ’° PPC & Paid MediaProduct Discounts Get β€œX Days Left” Annotation

A new feature spotted in Google Shopping ads adds a countdown timer annotation for product discounts. This update aims to enhance visibility for promotional deals, highlighting how much time is left before an offer expires. Advertisers will find the "X days left" annotation displayed in the shopping ad, creating a sens

PPC News FeedPPC News Feed Β· 13 Sept, 07:30 pmβœ… emailed
πŸ’° PPC & Paid MediaBooking Prices Customized by Device Type in Hotel Ads

In Google's new Digital Markets Act (DMA) booking search widgets, the prices shown are customized based on factors like the device type. The specific factors used beyond 'device type' remain unclear but might include location and language. This customization is limited to the EU where the DMA is enforced. The update, s

PPC News FeedPPC News Feed Β· 13 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaMerchant Center Glitch Exposes Internal AI Prompts

Google Merchant Center briefly displayed internal AI prompts intended for generating performance insights, rather than just the final summaries. The glitch exposed behind-the-scenes parameters like click changes for 20 products and decision rules for highlighting top items. Users saw instructions such as "thinking" and

PPC News FeedPPC News Feed Β· 13 Sept, 12:30 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Ads Consolidates Action Tasks

Google Ads is consolidating action tasks into a single page, streamlining account management for advertisers. This change aims to provide a cleaner account experience with tasks popping up in one convenient location. For example, a task like "Apply for free desktop software certification" appeared in a hair and beauty

PPC News FeedPPC News Feed Β· 13 Sept, 08:30 amβœ… emailed
πŸ’° PPC & Paid MediaSupplemental Feeds For Automatic Product Imports

Advertisers using Google Merchant Center's automatic imports can now add supplemental feeds, a feature previously unseen by some experts. This option enhances data feed management by allowing more flexibility in product data provided. Previously, supplemental feeds could only be applied to primary product feeds added u

PPC News FeedPPC News Feed Β· 12 Sept, 09:30 pmβœ… emailed
πŸ’° PPC & Paid MediaReverse Crocodile Effect Seen in Google Shopping Ads

Google Shopping Ads data reveals a "reverse crocodile effect" following the launch of AI Overviews in Google Search. As reported by Mike Ryan, Shopping Ads have shown a decline in impressions while click-through rates have increased, based on data comprising 175 billion impressions. From mid-2025 to mid-2026, median Sh

PPC News FeedPPC News Feed Β· 12 Sept, 07:30 pmβœ… emailed