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Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers should be aware of for the holiday season. The guide emphasizes the impact of AI on shopping habits, noting that 76% of U.S. shoppers plan to use AI for their holiday purchases. Another highlighted trend is the
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance view of what previous customers appreciate about a product or service directly in the search ad itself, showing a 'What customers love' section followed by testimonial text. Last month, a similar test was spo
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting. The post Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse appeared first on Search Engine Journal.
Google Ads users are noticing new recommendations to apply ROAS targets on their campaigns. Advertisers will see an "Apply target" button, enabling the reintroduction of these targets based on historical data. While the feature offers convenience, advertisers should carefully review if these recommended targets align w
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in July. Advertisers can now choose between a Standard campaign group and the newly introduced Video campaign group, currently marked as Beta. The Video campaign group supports both Video and Demand Gen campaigns
Microsoft Advertising has introduced new average target metrics to facilitate performance evaluation across changing targets over time. These metrics are now included in the Campaign overview, Campaign grid, and within portfolio bid strategies. Advertisers can use these metrics to better analyze how their automated bid
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
