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Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
Google Ads has introduced a new feature for Performance Max campaigns called pre-fill asset groups. This allows advertisers to automatically import generated assets from Asset Studio into their asset groups. This update was observed by Barry Schwartz. The post Performance Max Can Now Pre-Fill Asset Groups appeared on P
Google has launched Meridian GeoX, a new open-source geo experimentation library available to all marketers worldwide. Initially announced at GML earlier this year, this solution supports geo-based incrementality experiments that integrate directly with Marketing Mix Models (MMM). Meridian GeoX offers a privacy-durable
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search Engine Journal.
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google has made a comprehensive update to the Performance Max documentation in Google Ads, adding several new aspects such as search prioritization, campaign controls, and budget recommendations. The revised documentation provides a clearer understanding of key elements like Search and Performance Max prioritization, d
Publishing more content won't fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.
Google is now testing a new "What customers love" section in Search ads on desktops, a feature previously spotted on mobile devices. This section provides AI-generated summaries of positive feedback from customer reviews, adding a layer of trustworthiness and informativeness to ads. These summaries are clearly labeled
Google has expanded access to Waze Ads beyond the United States, now covering a total of 42 countries. This expansion is reflected in the updated PMax help documents in the Google Ads help center. Waze Ads, which were previously limited to the United States for store goal campaigns bidding on Store Visits, Store Sales,
Google has begun testing restrictive match types for regular Search campaigns in AI Mode. This small experiment allows exact and phrase match keywords to serve text ads, but only where there is direct user intent. The AI Mode, distinct from AI Max and Performance Max, captures simpler intentions as opposed to the compl
Google Ads API v22 will sunset on October 7, 2026. As of this date, all requests made through v22 will fail, requiring advertisers to migrate to a newer version to maintain API access. Recent usage of the API methods and services can be checked via Google Cloud Console. Read the official announcement here: Google Ads A
