📰 News & UpdatesGoogle to auto-upgrade automatically created assets to AI Max
Search Engine Land · 6 Aug, 11:39 pm✅ emailed
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
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1571📰 News & UpdatesNew Google help doc details Deal Ends annotations for Shopping adsSearch Engine Land · 6 Aug, 10:35 pm✅ emailed
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
📰 News & UpdatesNew Google Ads help doc outlines corporate email rulesSearch Engine Land · 6 Aug, 10:09 pm✅ emailed
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
📰 News & UpdatesGoogle explains what advertisers should expect from Smart Bidding changesSearch Engine Land · 6 Aug, 09:44 pm✅ emailed
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
🔍 SEO & ContentWhy Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Search Engine Journal — SEO · 6 Aug, 08:00 pm✅ emailed
Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.
📰 News & UpdatesThe demand capture trap that’s making search more expensiveSearch Engine Land · 6 Aug, 07:30 pm✅ emailed
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
📰 News & UpdatesWordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibusterSearch Engine Journal — News · 6 Aug, 06:40 pm✅ emailed
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.
📰 News & UpdatesHow to spot an emerging category in search dataSearch Engine Land · 6 Aug, 06:30 pm
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
📰 News & UpdatesHow SEO and PPC build trust across search: Case studySearch Engine Land · 6 Aug, 05:30 pm
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
📰 News & UpdatesGoogle leadership changes with Jeff Dean out, Demis Hassabis role change and moreSearch Engine Land · 6 Aug, 03:35 pm
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
📰 News & UpdatesGoogle Chief Scientist Who Helped Build Modern Search And AI Steps Away via @sejournal, @martinibusterSearch Engine Journal — News · 6 Aug, 03:46 am✅ emailed
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind's Demis Hassabis as Chief Scientist. The post Google Chief Scientist Who Helped Build Modern Search And AI Steps Away appeared first on Search Engine Journal.
🔍 SEO & ContentAI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanicSearch Engine Journal — SEO · 6 Aug, 01:42 am✅ emailed
If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here's the fix. The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.