Marketing Digest

AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.

Search Engine Land — PPC · 9 Jun, 05:30 pm✅ emailed

Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out? The post The AI Convergence Problem appeared first on Search Engine Journal.

Search Engine Journal — SEO · 9 Jun, 04:34 pm✅ emailed

Bing has introduced a new feature allowing users to disable AI Copilot responses in search results. A browser extension is available for Chrome and Edge, which lets users toggle AI answers on or off with a simple click, or they can append -ai to their search queries. Jordi Ribas, President of Search at Microsoft, state

PPC News Feed · 9 Jun, 02:28 pm✅ emailed

Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here's the gap costing brands revenue. The post The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem appeared first on Search Engine Journal.

Search Engine Journal — SEO · 9 Jun, 01:30 pm✅ emailed

Google says hyphenated domains are OK for SEO, challenging one of SEOs longest-running assumptions. The post Google Says Hyphenated Domain Names Are Okay For SEO appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Jun, 05:13 am✅ emailed

Getting your brand into AI-generated answers may not be enough if the narrative isn't believable. A new analysis modeled believability across seven AI platforms. The post AI Mentions May Not Translate To Trust, New Analysis Suggests appeared first on Search Engine Journal.

Search Engine Journal — News · 9 Jun, 04:53 am✅ emailed

Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data. The post Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance appeared first on Search Engine Journal.

Search Engine Journal — SEO · 9 Jun, 02:42 am✅ emailed

Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.

Search Engine Land · 8 Jun, 11:17 pm✅ emailed

Google has published a new article on asset experiments within Performance Max campaigns. Advertisers can now test the impact of new creative assets, measure performance with two success metrics, and access an integrated Experiments page for streamlined testing. Among the key features are the ability to test different

PPC News Feed · 8 Jun, 10:26 pm✅ emailed

OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.

Search Engine Land · 8 Jun, 09:47 pm✅ emailed

Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.

Search Engine Land · 8 Jun, 09:12 pm✅ emailed

Eye tracking reveals what analytics can't: where different markets look first, what they skip, and why your "universal" layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine Journal.

Search Engine Journal — SEO · 8 Jun, 07:30 pm✅ emailed