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A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed. The post ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report appeared first on Search Engine Journal.
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and campaign management. Advertisers must upgrade their client libraries and code to utilize these capabilities. Among the key features added in this update are: Competitive benchmarks percentile metrics: Advertiser
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement. The post Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes appeared first on Search Engine Journal.
Advertisers in Google Ads can now test AI Max against Dynamic Search Ads (DSAs) through either custom experiments or a preset AI Max template. Custom experiments enable the upgrade of a test campaign to AI Max, maintaining the original campaign as a control. Successful variants can be applied back to the original or us
Google has introduced Gemini Omni, an advanced feature within the Asset Studio in Google Ads designed to streamline and enhance video ad creation. Gemini Omni leverages AI to transform images into full video ads for multiple channels using robust reference inputs like URLs, marketing briefs, and product shots. In this
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search. The post Google Rolls Out AI Mode Info Monitoring To All Users Globally appeared first on Search Engine Journal.
Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully. The post Anthropic Publishes Prompting Guidance For Claude Opus 5.5 appeared first on Search Engine Journal.
A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search. The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal.
SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.
Google's Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure. The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal.
Google Ads is now displaying a new "Budget Change Alert + Forecast" feature within campaign budget settings. This feature alerts advertisers to potential conversion value decreases when reducing their daily budget for campaigns, highlighting them as "limited by budget." The alert includes a forecast of projected weekly
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months. The post Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking appeared first on Search Engine Journal.