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Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is restricted. When promotion mode is on, a blue information banner appears, indicating that the Target ROAS cannot be changed. A confirmation message confirms the use of the Target ROAS bid strategy in its current state. This
WP Engine is gratified by the judge's antitrust ruling, but Automattic also scores seven victories. The post Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims appeared first on Search Engine Journal.
Google's latest Demand Gen updates for September introduce features aimed at enhancing engagement on YouTube and Gmail. Business Agent for YouTube Ads now lets viewers interact with conversational AI to ask questions about products during video ads. Consumers on YouTube Shorts and Gmail can experience one-click access
Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal Commerce Protocol (UCP). This change, announced via email to users, includes compatibility with AI Mode and Gemini. Advertisers using platforms like Shopify can see their products eligible for direct purchase o
Google's Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting regions in Argentina, Australia, Chile, Colombia, Paraguay, and South Africa. Advertisers must comply with these regional codes as well as conduct their own research into local laws to ensure adherence to regulati
Google's Local Services Ads (LSA) have added the Request Multiple Opinions feature. Users can now send the same message to up to six lawyers instead of the previous limit of four. This update enhances the ability for users to procure multiple legal opinions swiftly. Read the full post shared by Anthony Higman. The post
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously in closed beta, is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Additionally, a new reporting feature in Google Ads provides a comprehensive view of Search ads performan
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new campaigns and existing campaigns that do not currently use it. Advertisers relying on scripts, bulk uploads, or bid management tools using MaxCpc should review their setups ahead of the deadline. Dormant usage wil
In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun accessories. This includes items like bipods, sights, slings, mounts, and braces under Google's dangerous products or services policy. The pilot adheres to existing restrictions, continuing the prohibition of ads for
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies. The prior restriction to campaign-level only configurations has been lifted, and the eligible strategies list has been removed. Previously, maximum CPC was limited to campaigns using Enhanced CPC or Target impr
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. The post Google Spam Update, Image Search Data In GSC – SEO Pulse appeared first on Search Engine Journal.
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads. Previously, Google Display Network (GDN) image inventory was billed on a CPC basis, but it has now shifted to a CPM model. This adjustment coincides with the removal of the separate Google Video Platform row. The upda
