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πŸ” SEO & ContentAI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study via @sejournal, @MPentzek

Stop evaluating "Chinese LLMs" as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself. The post AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study appeared first on Search Engine Journal.

Search Engine Journal β€” SEOSearch Engine Journal β€” SEO Β· 28 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaTarget ROAS Edits Blocked in Promotion Mode

Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is restricted. When promotion mode is on, a blue information banner appears, indicating that the Target ROAS cannot be changed. A confirmation message confirms the use of the Target ROAS bid strategy in its current state. This

PPC News FeedPPC News Feed Β· 28 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaGoogle Unveils September Demand Gen Updates

Google's latest Demand Gen updates for September introduce features aimed at enhancing engagement on YouTube and Gmail. Business Agent for YouTube Ads now lets viewers interact with conversational AI to ask questions about products during video ads. Consumers on YouTube Shorts and Gmail can experience one-click access

PPC News FeedPPC News Feed Β· 28 Sept, 12:30 pmβœ… emailed
πŸ’° PPC & Paid MediaNative Checkout Enabled by Default in Merchant Center

Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal Commerce Protocol (UCP). This change, announced via email to users, includes compatibility with AI Mode and Gemini. Advertisers using platforms like Shopify can see their products eligible for direct purchase o

PPC News FeedPPC News Feed Β· 28 Sept, 10:30 amβœ… emailed
πŸ’° PPC & Paid MediaUpdate to Legal Requirements Policy

Google's Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting regions in Argentina, Australia, Chile, Colombia, Paraguay, and South Africa. Advertisers must comply with these regional codes as well as conduct their own research into local laws to ensure adherence to regulati

PPC News FeedPPC News Feed Β· 27 Sept, 07:30 pmβœ… emailed
πŸ’° PPC & Paid MediaLSA Now Lets Users Message Up to 6 Businesses

Google's Local Services Ads (LSA) have added the Request Multiple Opinions feature. Users can now send the same message to up to six lawyers instead of the previous limit of four. This update enhances the ability for users to procure multiple legal opinions swiftly. Read the full post shared by Anthony Higman. The post

PPC News FeedPPC News Feed Β· 27 Sept, 05:30 pmβœ… emailed
πŸ’° PPC & Paid MediaAI Max Expands With New Reporting and Language Options

Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously in closed beta, is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Additionally, a new reporting feature in Google Ads provides a comprehensive view of Search ads performan

PPC News FeedPPC News Feed Β· 27 Sept, 10:30 amβœ… emailed
πŸ’° PPC & Paid MediaGoogle to Pilot Gun Accessories Ads in US

In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun accessories. This includes items like bipods, sights, slings, mounts, and braces under Google's dangerous products or services policy. The pilot adheres to existing restrictions, continuing the prohibition of ads for

PPC News FeedPPC News Feed Β· 27 Sept, 06:30 amβœ… emailed
πŸ’° PPC & Paid MediaMicrosoft Opens Max CPC to Portfolio Bid Strategies

Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies. The prior restriction to campaign-level only configurations has been lifted, and the eligible strategies list has been removed. Previously, maximum CPC was limited to campaigns using Enhanced CPC or Target impr

PPC News FeedPPC News Feed Β· 26 Sept, 07:30 pmβœ… emailed