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Baidu's new AI CTR divides clicks by citations, not impressions. Here's why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement enables advertisers to view competitive performance metrics specifically for search ads and shopping ads at both the account level and within Performance Max campaigns. This is significant as it provides a distinc
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This update allows advertisers to strategically allocate budgets across campaigns to optimize performance. The Holistic mode reallocates existing budgets from underperforming campaigns to top performers while adding ad
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches. Advertisers can now choose between showing ads on all relevant searches, controlling branded searches using brand inclusions and exclusions, or displaying ads only on unbranded searches. This update was shared
Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. The post GEO Requests Rise Among More Search Freelancers Than Google SEO appeared first on Search Engine Journal.
Microsoft has updated its US social casino advertising rules, reducing complexity by limiting exclusions to just three US states: Idaho, Nevada, and Washington. Advertisers must also be the first-party gaming platform, barring aggregators and affiliates. In Germany, social casino landing pages are now required to show
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins. The post 3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist appeared first on Search Engine Journal.
Google has updated the AI Max search terms report view to "Search terms and ad combinations", previously known as "Search terms and landing pages from AI Max." This change appears on the Google Ads help page and affects how advertisers refer to the AI Max features in training and documentation. This renamed view contin
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one. The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.
Google's help page for bid strategy learning periods has been updated. The learning period now states that calibration can take up to around 50 conversion events or 3 conversion cycles, replacing the previous duration of up to 3 weeks or 1–2 cycles. This volume-based benchmark is crucial for low-volume accounts. Additi
The Ask Advisor feature in Google Ads has been updated to perform a variety of new actions beyond just providing answers. Advertisers can now use it to pause and rename campaigns, adjust daily budgets and target locations, as well as appeal ads that were disapproved and update final URLs. New enhancements include the a
