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Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling. The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data. The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How Local Businesses Can Build Visibility In AI Search appeared first on Search Engine Journal.
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions. Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Details” report is also
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods. The post Google DeepMind Develops New AI Search Ranking Model appeared first on Search Engine Journal.
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization changes. Previously, broad keywords were treated as exact match under certain settings. The new guidance specifies that disabling the broad match setting or migrating to AI Max means broad keywords won't be prior
Learn how ChatGPT Ads work and how to plan, launch, measure, and optimize campaigns, with actionable tips and lessons from SE Ranking’s own test.
Le Monde says its audience hasn't dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story. The post Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far appeared first on Search Engine Journal.